PlayHard

Overview

PlayHard is a Brazilian gaming content creator making waves across YouTube, Instagram, and TikTok! This verified creator, boasting over 25.4 million followers, brings the heat with high-energy gaming content, focusing on battle royale, PVP, and mobile games. While ranked #28,829 globally and #2,160 in Brazil, PlayHard is a force to be reckoned with in the gaming space, particularly within the Portuguese-speaking community. They are a key player for brands looking to connect with a massive and engaged audience.

Performance At A Glance

PlayHard's got a huge following, but lately, the growth has been a bit flat, although they have seen a 0.42% increase over the last 90 days. Their global and regional rankings put them in the top percentile, meaning they're a significant player in their niche. The real kicker is their awesome 3.99% average engagement rate. That means their fans are super engaged with their content, liking and commenting on their videos and shorts. CreatorDB gives them a solid score of 80/100, signaling consistent content quality and audience appeal.

What They Create

PlayHard dives deep into the world of gaming with a mix of YouTube videos and shorts, sprinkled with Instagram Reels and TikToks. Their content spans gaming, entertainment, and even a bit of entrepreneurship and media. A recent short, "Giant Hero VS Evolved Pekka 🔥 #clashroyale," racked up over 157,000 views, showcasing epic battles and highlighting popular game characters. They also create content around card reveals and strategy, as seen in "These cards would break the game 🤣 #clashroyale," which generated almost 90,000 views. What makes their content stand out is the focus on popular mobile games like Clash Royale, combined with fast-paced editing and a fun, engaging personality.

Why They're Great & Where They Can Grow

PlayHard excels at tapping into popular gaming trends, creating engaging short-form content, and fostering a loyal community. They're also doing a great job diversifying their content across multiple platforms. One exciting opportunity would be to explore more collaborative content with other gaming creators. Another would be to incorporate more interactive elements into their livestreams to further boost engagement.

Bottom Line

For brands looking to tap into the mobile gaming market in Brazil, PlayHard is a prime partner. For PlayHard, focusing on consistent short-form content and experimenting with new platforms could unlock even greater growth potential.