TSM

Overview

TSM, a verified presence on Instagram and YouTube with a massive following of over 4.7 million, isn't just another content creator – they're a whole eSports team bringing the thrill of competitive gaming, comedy, and behind-the-scenes entertainment to a global audience. While their main stage is Instagram, TSM truly shines by offering a window into the life of a professional eSports organization. Currently, they hold a global ranking of #96,749, placing them in the top 100% of creators. They've built a powerful brand around their team and its players.

Performance At A Glance

TSM has a huge audience, but their growth has been flat recently, with 0.00% growth in the last week and month, and a slight dip of -0.91% over the past 90 days. Considering their large following, they're still doing great, and their ranking places them in the top 99% in the USA and top 100% globally. Their fans are pretty engaged, with an average engagement rate of 1.74%. Their CreatorDB score is 59/100, suggesting there's room to improve, especially considering their established presence.

What They Create

TSM serves up a diverse mix of content. On YouTube, they've got 259 videos and 15 Shorts, while Instagram features 24 posts and 12 Reels. They focus on gaming content, especially popular titles like Apex Legends, Valorant, and Rainbow Six Siege. Their recent content includes behind-the-scenes glimpses, like "Tweek Talks with a Full Mouth | TSM Episode 1," which got over 6,800 views and a solid 8.53% engagement rate. They also directly engage with their fans with segments like "TSM APEX Answers YOUR Questions! | Ask TSM." What sets TSM apart is their ability to blend professional gaming with personality, giving fans a real connection to the team and its players.

Why They're Great & Where They Can Grow

TSM excels at showcasing their players' personalities, creating engaging content around popular games, and fostering a sense of community through Q&A sessions. An exciting opportunity would be to lean even more into behind-the-scenes content, showcasing the daily lives and training routines of their eSports athletes. Another avenue they could explore is interactive content like live streams or polls that directly involve the community in team decisions or content creation.

Bottom Line

For brands looking to partner with a well-established eSports organization, TSM offers access to a large and engaged gaming audience. For TSM, focusing on consistent content uploads, experimenting with interactive formats, and doubling down on behind-the-scenes storytelling could reignite growth and further solidify their position as a leading eSports content creator.