Good Mythical Morning

Overview

Good Mythical Morning (GMM) is a YouTube juggernaut, serving up a daily dose of quirky comedy and taste tests that have captivated a massive audience. Rhett & Link, the dynamic duo behind GMM, have built a brand synonymous with playful curiosity and offbeat humor. With a staggering 28.7 million+ followers, they've carved out a significant space in the entertainment world. While ranking at #21,049 globally and #4,236 in the US might seem distant, it's important to remember just how many creators there are! They're still in the top tier, consistently delivering content that resonates.

Performance At A Glance

GMM's audience is huge and consistently growing! While their 7-day growth is currently flat, they're still seeing a healthy 0.41% increase each month, and over the last 90 days, they've grown by 1.25%. Their fans are super engaged with their content, boasting an impressive 6.49% average engagement rate! Plus, their CreatorDB score is a stellar 98/100, which means they're doing practically everything right – from content quality to audience interaction.

What They Create

GMM is all about entertainment, comedy, and reviewing pretty much anything. They primarily focus on YouTube, offering a mix of longer-form videos and quick, bite-sized Shorts. They've also experimented with Instagram and TikTok. Recent videos include taste tests of "Alternate Universe Snacks" (542,000 views) and "Fancy MRE Taste Test (Survival Meal Kits)" (880,908 views) – both showcasing their signature blend of humor and food exploration. Their content stands out because of its relatable humor, willingness to try new things, and the genuine chemistry between Rhett & Link.

Why They're Great & Where They Can Grow

GMM excels at consistency, creating a daily routine for their audience. They're also masters of the taste test format, finding new and creative angles to keep it fresh. Their strong brand identity and the personal connection they have with their viewers are key to their success. Exciting opportunities could include more collaborations with other creators in the comedy/food space, or even expanding into live events and experiences.

Bottom Line

For brands looking to partner with a trusted and highly engaging creator, Good Mythical Morning is a fantastic choice. For Rhett & Link, continuing to experiment with new formats (like live streams or interactive content) could unlock even greater levels of audience interaction and growth.