Apé Amma

Overview

Apé Amma, a verified creator from Sri Lanka speaking Tamil, is a digital culinary artist captivating a large audience with her authentic cooking content. With over 3.2 million followers primarily on YouTube, she shares recipes, cooking tips, and glimpses into her life, connecting with viewers through her warm personality and delicious-looking dishes. While her global ranking sits at #2,601,628, she's a rising star in the Tamil-speaking online world, currently ranking in the top 37% for language-specific creators.

Performance At A Glance

Apé Amma boasts a massive following of over 3.2 million, and while her growth rate is currently around 0.30% over the last 30 days, there's still upward momentum. Her fans are pretty engaged, with an average engagement rate of 2.16% across her content. This suggests her audience is genuinely interested in what she's posting! Globally, she's in the top 83% of creators, and in Sri Lanka, she’s within the top 85%. Her CreatorDB score of 48/100 indicates there's room to further optimize her content and strategy to reach even greater heights.

What They Create

Apé Amma's content revolves around food, family, and culture. She primarily creates cooking videos and Shorts on YouTube, with a smaller presence on Instagram. Her content categories span People & Blogs, Howto & Style, Entertainment, and Travel & Events, showcasing her versatility. One recent short, "Happy Pongal இனிய தைப்பொங்கல் நல்வாழ்த்துகள் Kovil Pongal by Apé Amma," celebrating the Pongal festival, garnered over 13,000 views and a solid engagement rate, demonstrating her ability to tap into cultural celebrations. Another video, "✔ අපේ අම්මා හදන රසම පුරවපු පරාටා Layer Parata Spring Onion by Apé Amma," featuring a layered parata recipe, also performed well, highlighting her expertise in sharing delicious and accessible recipes. Her content stands out due to its authentic feel, cultural relevance, and clear, easy-to-follow instructions.

Why They're Great & Where They Can Grow

Apé Amma excels at creating culturally relevant content, connecting with a large Tamil-speaking audience through her warm personality and delicious recipes. Her strength lies in her authentic approach and ability to make traditional cooking accessible. An exciting opportunity could be to collaborate with other Tamil-speaking creators or food brands to expand her reach. Exploring longer-form travel vlogs showcasing Sri Lankan cuisine and culture could also attract a wider audience.

Bottom Line

For brands targeting the Tamil-speaking community, Apé Amma offers a fantastic partnership opportunity. For Apé Amma herself, focusing on collaborations and exploring new content formats like longer vlogs could significantly boost her CreatorDB score and overall reach.