Cakes & Eclairs

Overview

Cakes & Eclairs is a YouTube channel dishing out catchy tunes, reimagined hits, and lyric videos that resonate with nearly 7 million subscribers! They've carved a niche for themselves in the music space, offering a mix of popular songs and remixes that keep listeners coming back for more. While their global ranking sits at #489,163, placing them in the top 97% of creators, their influence is undeniable. They're a go-to destination for music lovers looking for fresh takes on their favorite tracks.

Performance At A Glance

Cakes & Eclairs boasts a massive following of 6.97 million, making them a significant player in the online music scene. While their growth has been steady, with a 0.43% increase in the last 30 days and 2.50% over the past 90 days, recent 7-day growth has been flat. Their fans are pretty engaged, with an average engagement rate of 1.10% across their videos. CreatorDB gives them a score of 52/100, suggesting there's room to further optimize their content strategy for even greater impact. They rank well within the US, but there is room to improve on language and country rankings.

What They Create

Cakes & Eclairs primarily creates music-related content on YouTube, with a focus on lyric videos and remixes. They have a massive library of 735 videos, showcasing a diverse range of artists and genres. Take, for example, their recent video "Nessa Barrett - High On Heaven", which garnered over 6,000 views. While they've experimented with YouTube Shorts (7 in total), their bread and butter is definitely longer-form video content. Their ability to tap into trending songs and present them in an engaging, visual format is what makes their channel so appealing.

Why They're Great & Where They Can Grow

Cakes & Eclairs shines at curating popular music, creating visually appealing lyric videos, and building a huge subscriber base. They have a strong understanding of what their audience wants. An exciting opportunity for them would be to collaborate with up-and-coming artists to create original remixes or explore interactive elements within their videos to boost engagement. They could also focus on promoting their content to more international audiences to improve their global rankings.

Bottom Line

For brands looking to tap into a large and engaged audience of music lovers, Cakes & Eclairs is definitely worth considering. For the creator, focusing on consistent content posting, exploring new content formats, and actively engaging with their community could lead to even greater success.