Кухня наизнанку

Overview

Meet Кухня наизнанку (translated: "Inside-Out Kitchen"), a YouTube sensation dishing out deliciousness and DIY food adventures! With over 8.3 million followers, this verified creator is a master of making cooking accessible and fun. Ranked in the top 99% globally (#290,069) and top 97% in Russia (#7,224), they’re not just cooking up recipes; they’re building a massive community around their inside-out approach to food. Кухня наизнанку is all about demystifying cooking and sharing creative food hacks that everyone can enjoy.

Performance At A Glance

Кухня наизнанку has a huge fanbase, and while their growth has been steady lately (around 0.12% over the last month), they've built a solid base. Being in the top 97% of creators in Russia and the top 98% in Russian-speaking creators shows they have a strong hold on their target audience. What's really impressive is their engagement rate of 3.90%. That means their fans are super engaged with their content, liking and commenting on their videos. Their CreatorDB score of 78/100 reflects their overall success and influence in the food and DIY space.

What They Create

Кухня наизнанку primarily creates engaging video content, mostly on YouTube, but also experiments with Instagram Reels and TikTok videos. They focus on "People & Blogs" and "Food & Drink" categories, with a generous helping of DIY and vlog-style content. One recent video, "ГАЗИРОВАННОЕ ТЕСТО и сразу ТРИ рецепта из него! Кексы за 15 минут! Крем для торта на лимонаде!" (about using fizzy dough for quick recipes), racked up over 100,000 views and a great engagement rate. Another popular video, "THIS is why you need to freeze pancake batter! Lazy Khachapuri are VELVET" shows how they simplify complex recipes. What makes their content stand out is the innovative, often unconventional approach to recipes and cooking techniques, making them highly shareable and engaging.

Why They're Great & Where They Can Grow

Кухня наизнанку excels at creating accessible, engaging, and visually appealing food content. Their creativity with recipes and DIY food hacks is a major draw. They are also great at crafting titles that are both informative and intriguing, leading to high click-through rates.

An exciting opportunity could be expanding their presence on other platforms, especially TikTok, leveraging short-form content to reach a wider audience. They could also explore collaborations with other food creators, both Russian and international, to cross-promote their channels and introduce new audiences to their unique style.

Bottom Line

For brands looking to collaborate, Кухня наизнанку offers access to a highly engaged audience interested in food, DIY, and lifestyle content. For the creator, focusing on consistent posting and experimenting with shorter, more viral-friendly formats could further boost their growth and reach.