Not What You Think

Overview

"Not What You Think" is your go-to creator for deep dives into the world of technology, military history, and unexpected educational gems. With a YouTube channel boasting over 3.8 million subscribers, they've carved out a unique space for themselves, offering content that's both informative and engaging. They're currently ranked in the top 3% of all creators globally, making them a significant voice in their niche. They are known for their comprehensive and often critical analysis of engineering, technology, and military topics.

Performance At A Glance

"Not What You Think" has a substantial and dedicated following, although their growth is currently experiencing a slight dip in the short term. Over the last 30 days, they've seen a growth of 0.24%, showcasing steady but not explosive expansion. Globally, they're sitting in the top 3% of all creators, a testament to their reach and impact. Their audience is super engaged with their content, demonstrated by an average engagement rate of 5.85%. CreatorDB gives them a solid score of 79/100, indicating strong overall performance and potential for even greater success.

What They Create

This creator produces a compelling blend of educational content, often focusing on technology, military history, and news analysis. They are active on YouTube and TikTok, experimenting with both long-form videos and short-form content. Recent hits include a short video, "Tiny Million-Dollar Battery," that racked up over a million views, showcasing the audience's appetite for cutting-edge tech. Also, their in-depth video "F*ing Ridiculous Economic Disaster: The C-5 Galaxy" analyzes a military aircraft, combining sharp commentary with historical footage. Their content stands out because of its thorough research, critical perspective, and ability to make complex subjects accessible.

Why They're Great & Where They Can Grow

"Not What You Think" excels at delivering in-depth analysis, blending education with entertainment, and sparking conversation around complex topics. Their strengths lie in their research, their engaging delivery, and the unique subject matter they cover. An exciting opportunity for growth could be exploring collaborations with other creators in related fields to reach new audiences. Another avenue to explore would be translating some of their content into other languages to grow their global reach.

Bottom Line

For brands looking to partner with an educational and thought-provoking creator, "Not What You Think" is an excellent choice. For the creator themselves, continuing to experiment with different content formats and collaborations could be a game-changer. Continuing to optimize their SEO will help them stay relevant and grow steadily.