Overview

Hillsong Worship is a global force in contemporary Christian music, bringing uplifting and powerful worship experiences to millions. With a primary focus on YouTube, where they boast over 13 million subscribers, they've cultivated a dedicated following drawn to their authentic and passionate performances. Earning a Global Ranking in the top 98% at #371,666, Hillsong Worship extends their reach across platforms like Instagram and TikTok, spreading messages of faith and hope through song. Their music resonates deeply, creating a strong connection with their audience worldwide.

Performance At A Glance

Hillsong Worship's YouTube channel is a thriving hub, with their subscriber count steadily growing. While their 7-day growth has been flat, they've seen a healthy 0.74% increase over the last 30 days, and 1.6% over the last 90 days. Their fans are super engaged with their content, resulting in an average engagement rate of 2.73%. Globally, they rank in the top 98%, and within Australia, they are in the top 99%. CreatorDB gives them a score of 85/100, showing they’re doing a great job of creating content that resonates with their audience and performing well compared to other creators.

What They Create

Hillsong Worship primarily creates music-focused content, delivering powerful worship experiences through videos, live performances, and music videos. They're active on YouTube with videos and shorts, and supplement their presence with posts and reels on Instagram, and videos on TikTok. Recent YouTube shorts, like "The Move of God You Can’t Ignore," which racked up over 122,000 views, showcase their ability to capture attention with short, impactful clips. Another short, "Declare the name of JESUS over your situation today! 🙏," highlights their direct connection with their audience, inviting them into a shared moment of faith. Their blend of professionally produced music videos and more intimate, behind-the-scenes content keeps their audience engaged and connected.

Why They're Great & Where They Can Grow

Hillsong Worship excels at creating authentic and emotionally resonant content that connects with their audience on a spiritual level. Their consistent output of high-quality music videos and live performances, combined with their strong brand identity, has solidified their position as a leader in the worship music space. Looking ahead, they could explore more interactive content formats, like Q&A sessions or behind-the-scenes glimpses into their songwriting process, to further deepen their connection with their fans. Exploring collaborations with other influential Christian creators could also expand their reach to new audiences.

Bottom Line

For brands looking to align with a globally recognized and respected name in Christian music, Hillsong Worship offers a powerful partnership opportunity. For Hillsong Worship, focusing on cross-platform promotion of their YouTube content and experimenting with more community-driven content formats could further amplify their impact and grow their already significant following.