Tati

Overview

Meet Tati, a verified beauty guru making waves primarily on YouTube! With a dedicated fanbase of over 10 million followers, Tati creates content focused on all things beauty, from makeup tutorials to product reviews. While her global ranking places her in the top 96% of creators worldwide (Rank #719,073), her knack for relatable reviews and engaging tutorials has solidified her position as a go-to source for beauty enthusiasts. She shares her expertise with the world, but primarily with an English-speaking audience in the USA.

Performance At A Glance

Tati's audience is huge, but it's currently shrinking slightly, with a -0.16% dip in growth over the last 30 days. Globally, she's in the top 96% of all creators, a fantastic achievement! But her growth has slowed down lately. Despite this, her fans are super engaged with her content, with an average engagement rate of 3.64%. This means people aren't just watching, they're liking, commenting, and sharing! CreatorDB gives her a score of 86/100, which shows she's doing a great job overall.

What They Create

Tati is all about beauty and lifestyle! On her YouTube channel, she posts a mix of videos, including detailed makeup tutorials, in-depth product reviews, and personal vlogs. She also experiments with shorter content on TikTok and Instagram, though her main focus is definitely YouTube.

Take, for example, her video, "BEST DUPES of 2025 | Full Face of Dupes," which has racked up nearly 95,000 views. In it, Tati shares budget-friendly alternatives to high-end makeup products. Her honesty and helpful tips make her content stand out. Her deep dives into drugstore makeup are a real hit with viewers looking for affordable options.

Why They're Great & Where They Can Grow

Tati shines when it comes to her:

• Honest Reviews: Her audience trusts her opinion.
• Tutorial Expertise: She breaks down complex techniques into easy-to-follow steps.
• Relatability: She connects with her audience on a personal level.

An exciting opportunity for Tati could be to explore more collaborations with other beauty creators or even launch her own limited-edition makeup line!

Bottom Line

For brands looking to collaborate, Tati offers a loyal audience and a reputation for honest reviews. For Tati, focusing on consistent content creation and exploring new platforms could help reignite growth and reach even more beauty lovers!