Overview

Ultra Records is a major player in the electronic music scene, serving as a launchpad for countless artists and a go-to destination for fans seeking the latest beats. With a massive following of over 33 million across YouTube, Instagram, and TikTok, they've cemented their place as a powerhouse. Their YouTube channel, their primary platform, is a constant stream of official music videos and compilations. While their global ranking sits at #934,803, placing them in the top 95% worldwide, Ultra Records continues to bring the energy of electronic music to millions.

Performance At A Glance

Ultra Records boasts a huge audience, but recent growth has been relatively flat. Over the last 90 days, they've seen a small increase of 0.60%, but their numbers haven't changed much recently. Globally, they rank in the top 95% of creators, and in the US, they're in the top 92%. Their fans are pretty engaged, with an average engagement rate of 1.96%. Their CreatorDB score is 61 out of 100. While this indicates a solid foundation, there's room to boost their overall performance through strategic content optimization and audience engagement initiatives.

What They Create

Ultra Records is all about the music! They focus on sharing official music videos, especially within the electronic genre. You'll find a mix of full-length videos on YouTube, shorter clips on TikTok, and curated content on Instagram. A recent standout is "Alex Mills - Hunger [Ultra Records]," generating solid engagement with its infectious beat and captivating visuals. Another one to note is "Halogen - FAFO [Ultra Records]," which has garnered over 12,000 views. Their content stands out due to its high production value, showcasing the hottest tracks and artists in the electronic music world.

Why They're Great & Where They Can Grow

Ultra Records excels at curating and promoting high-quality electronic music. They have a strong brand identity and a massive existing audience. They're also very good at consistently releasing new content. An exciting opportunity for them would be to experiment with more interactive content formats on YouTube, like live streams, Q&As with artists, or behind-the-scenes glimpses into the label. They could also leverage short-form content across all platforms to create viral moments and drive traffic back to their main YouTube channel.

Bottom Line

For brands looking to tap into the electronic music scene, Ultra Records is a powerful partner with impressive reach. For Ultra Records themselves, focusing on boosting engagement through interactive content and maximizing the potential of short-form video could lead to significant growth.