The Icing Artist

Overview

The Icing Artist is your go-to creator for all things sweet and delicious! With over 6.2 million followers, this Canadian-based, verified creator is a master of baking and decorating, sharing their skills and passion with a global audience. Ranked within the top 99% of creators worldwide at #296,905, The Icing Artist blends how-to expertise with entertaining vlogs, DIY projects, and even fun food-related challenges, making the world of baking accessible and exciting for everyone.

Performance At A Glance

While The Icing Artist boasts a massive following, recent growth has been slightly negative, hovering around -0.17% over the past month. They maintain a strong global and regional presence, ranking in the top 99% worldwide and within Canada. What's truly impressive is their engagement rate: at 3.39%, their fans are super engaged with their content, leaving likes and comments that show they're genuinely connecting with The Icing Artist's creations. Their CreatorDB score of 77/100 reflects their overall strong performance and consistent content.

What They Create

The Icing Artist crafts a delicious mix of content across YouTube, Instagram, and TikTok. They primarily focus on YouTube, sharing longer-form videos and shorter "Shorts." You'll find everything from detailed cake decorating tutorials to fun kitchen vlogs. A recent highlight is the video "Everything I love (and hate) in my Custom Kitchen!," garnering over 64,000 views and showcasing their personality alongside their baking prowess. Another standout is the short, "🍪 Here's how I ALWAYS have fresh baked cookies on hand 🍪" which received almost 80,000 views! Their content stands out because it's both informative and entertaining, blending practical skills with a relatable and fun personality.

Why They're Great & Where They Can Grow

The Icing Artist excels at creating highly engaging content, fostering a strong connection with their audience. Their baking expertise is undeniable, and they present it in an accessible and entertaining way. A great opportunity for them would be to explore more collaborative content with other food creators or even brands. They could also experiment with live streams to further interact with their fanbase in real-time.

Bottom Line

For brands looking to partner with a talented and engaging creator in the food and lifestyle space, The Icing Artist is a fantastic choice. For The Icing Artist themselves, focusing on collaborations and consistent content across all platforms could help reignite growth and further solidify their position as a leading baking influencer.