Destiny 2

Overview

Destiny 2, the online-only multiplayer game from Bungie, has carved out a significant space in the gaming content creator world. With a dedicated following of over 2.5 million on Instagram, their visual storytelling keeps Guardians engaged with the ever-evolving world of Destiny. While ranked within the top 99% of creators globally (at #197,778), Destiny 2 leverages its social presence to keep its community informed and excited about new content, lore, and gameplay updates. Their main platform, Instagram, serves as a dynamic hub for sharing trailers, teasers, and behind-the-scenes glimpses into the making of this popular franchise.

Performance At A Glance

Destiny 2 boasts a substantial audience, but their follower growth has seen a slight dip recently, with a -0.45% decrease over the last 30 days. While their global and regional rankings are solid, showcasing their established presence, the slight dip in growth indicates a need to re-engage their audience. Their fans are pretty engaged with their content, showing an average engagement rate of 1.67%. CreatorDB gives them a score of 89/100, which means they're doing a great job overall – demonstrating strong content quality, engagement, and audience reach.

What They Create

Destiny 2 creates a diverse range of content focused on the game. They utilize YouTube videos and Shorts alongside Instagram posts and Reels to deliver news, gameplay highlights, and cinematic trailers. For example, their "Destiny 2: Renegades | Launch Trailer" garnered over 336,000 views, showcasing their ability to generate excitement around new releases. Another great example is the "Destiny 2 Dungeon Trailer | Equilibrium" which exceeded 217,000 views. Their content stands out because it offers something for everyone, whether you're a lore enthusiast, a PvP competitor, or simply looking for a stunning visual experience.

Why They're Great & Where They Can Grow

Destiny 2 excels at creating high-quality trailers and cinematics that generate hype around new content. They also do a good job of keeping their audience informed through news updates and behind-the-scenes content. One exciting opportunity they could explore is increasing direct interaction with their audience through Q&A sessions or behind-the-scenes streams focused on content creation. Another opportunity is to convert some of their YouTube content into Instagram Reels to reach a broader audience.

Bottom Line

For brands looking to tap into the gaming community, Destiny 2 offers a well-established and engaged audience. For Destiny 2 themselves, focusing on interactive content and optimizing their Instagram Reels strategy could help reignite growth and further solidify their position as a leading gaming content creator.