Platzi

Overview

Platzi is a vibrant online education platform primarily known for its engaging YouTube channel, where they teach everything from coding to design to business skills. Think of them as your super-smart, tech-savvy friend who's always ready to share their knowledge. With a global ranking in the top 98% (#460,315) and a whopping 3,147,999 followers, Platzi is making a real impact on the world of online learning, especially in the Spanish-speaking world. Their mission? To empower people with the skills they need to thrive in the digital age.

Performance At A Glance

Platzi's audience is seriously impressive! They're growing at a steady pace, with a 1.30% increase in followers over the last 30 days. Globally, they're doing great, and within Mexico, they rank in the top 99% (#3,608). Their fans are pretty engaged with their content, boasting an average engagement rate of 1.20%. CreatorDB gives them a score of 82/100, which means they're doing a fantastic job of creating valuable and engaging content.

What They Create

Platzi is all about education, but they make it fun! They create a mix of YouTube videos and Shorts, with a sprinkling of content on Instagram and TikTok. They cover topics like programming, open-source software, Linux, and general tech know-how. A recent short, "Este es el regalo de Navidad que te dará un mejor puesto o un mejor salario 💚" (This is the Christmas gift that will give you a better position or a better salary 💚), performed exceptionally well with a 3.02% engagement rate. Platzi's content stands out because it's informative, accessible, and often features real people sharing their experiences.

Why They're Great & Where They Can Grow

Platzi excels at making complex topics easy to understand, building a strong community around learning, and providing practical skills for career advancement. They could explore more interactive content formats, like live Q&A sessions or workshops, to further engage their audience. Also, expanding their presence on platforms like LinkedIn could help them reach a more professional audience.

Bottom Line

For brands looking to connect with a tech-savvy and ambitious audience, Platzi is a fantastic partner. For Platzi, continuing to experiment with new content formats and focusing on community engagement will only amplify their impact.