Sony Music India

Overview

Sony Music India is a powerhouse in the Indian music scene, bringing the vibrant sounds of Bollywood and more to a massive global audience. With a colossal 72 million+ followers across YouTube, Instagram, and TikTok, they're a major player, especially on their main platform, YouTube, where they dominate the music video and lyrical content space. Their global ranking puts them in the top 99% of creators worldwide, holding the #262,208 spot, truly showcasing their widespread influence.

Performance At A Glance

Sony Music India has a gigantic audience, and even though their growth is currently at a steady pace (0.43% over the last 30 days), their sheer follower count is impressive! They're ranked in the top 94% of creators in India, showing their strong local presence. Their average engagement rate sits at a healthy 2.74%, which means their fans are super engaged with the music and content they're putting out. With a CreatorDB score of 81/100, it's clear they're doing a lot right in terms of content quality and audience connection!

What They Create

Sony Music India is all about the music! They primarily create music videos, lyrical videos, and behind-the-scenes content, mostly focused on Bollywood soundtracks and popular Indian artists. They use a mix of formats, from full-length YouTube videos to quick, engaging TikTok and YouTube Shorts. A recent example is their upload of "Pinga - 8K/4K Music Video | Deepika Padukone, Priyanka Chopra | Shreya Ghoshal | Bajirao Mastani," showcasing high-quality production and popular Bollywood stars. Another example is their recent shorts post of "Iconic Kareena energy 💫 #bebo #kareenakapoor #alishachinai #anumalik #akshaykumar", using trending hashtags to boost views. Their content stands out because it's official, high-quality, and features some of the biggest names in Indian entertainment.

Why They're Great & Where They Can Grow

Sony Music India excels at delivering high-production value music videos, leveraging star power, and tapping into the enormous popularity of Bollywood music. They're also great at using Shorts to highlight iconic moments and create engaging snippets. An exciting opportunity for them would be to explore more behind-the-scenes content, artist interviews, or even live performances to give fans a deeper connection. Collaborating with smaller, up-and-coming artists could also introduce their audience to fresh sounds and talent.

Bottom Line

For brands looking to partner with a major player in the Indian music scene, Sony Music India is an ideal choice. For Sony Music India, experimenting with different content formats and engaging directly with fan comments could take their already impressive presence to the next level.