Overview

Leah's Fieldnotes is your friendly neighborhood creator, sharing her life adventures and thoughtful insights on YouTube and Instagram. Think cozy vlogs, practical lifestyle tips, and a dash of emotional intelligence, all wrapped up in aesthetically pleasing visuals. While reaching a massive audience of over 1.1 million followers is impressive, Leah's charm lies in her relatability and genuine connection with her audience. Although she's in the top 3% of creators globally, ranking at #475,693, her content feels much more personal than that number suggests.

Performance At A Glance

Leah's audience is massive, but recently, her growth rate has seen a slight dip, showing a -0.15% decrease in the last month. While this might sound concerning, it's important to remember that maintaining growth with such a large following is challenging! Globally and within the US, Leah's ranking places her in the top 3% of creators. Her fans are super engaged with her content, boasting an average engagement rate of 4.81%, which is fantastic! CreatorDB gives her a score of 50/100, suggesting there's room to optimize her strategy for even greater impact.

What They Create

Leah's Fieldnotes crafts content around lifestyle, travel, and emotional well-being. She primarily focuses on YouTube videos, sprinkling in the occasional Short and Instagram post. Her recent videos showcase her life updates, like "Moving into my Dream Apartment ~ Ghibli House 2.0," which garnered over 102,000 views. This vlog offers a peek into her cozy new space, blending lifestyle with a touch of fantasy. Another successful video, "life in a new city ~ san francisco," gives viewers a glimpse into her daily life in a new location. Leah's videos stand out because of their calming aesthetic, honest storytelling, and a blend of personal experiences with practical advice.

Why They're Great & Where They Can Grow

Leah excels at creating a strong sense of community, crafting aesthetically pleasing content, and integrating emotional intelligence into her lifestyle vlogs. One exciting opportunity would be to lean further into her emotional education content, perhaps creating a series of shorter, easily digestible videos or Instagram posts. Another avenue to explore is collaborating with smaller creators to cross-promote audiences and inject fresh perspectives into her content.

Bottom Line

Leah's Fieldnotes offers brands a fantastic opportunity to connect with a highly engaged audience interested in lifestyle, travel, and personal growth. For Leah, focusing on consistent content output, experimenting with different video formats (like collaborations or challenges), and further optimizing her SEO could help boost her growth and CreatorDB score.