Hungry Cakes

Overview

Hungry Cakes is your go-to creator for drool-worthy food adventures! With a fanbase of over 690,000 followers primarily on YouTube and Instagram, they serve up a delicious mix of cooking tutorials, vlog-style explorations, and mouthwatering food travel content. Think of them as your friendly neighborhood foodie, guiding you through hidden gem brunch spots one minute and diving into a real-deal Korean mukbang the next. While their global ranking sits at #1,306,040, placing them in the top 92% of creators, their real value lies in their relatable approach to all things food.

Performance At A Glance

Hungry Cakes is steadily building their empire, showing a 0.02% growth rate over the last month. While the 7-day growth is flat, the longer-term 90-day growth shows a promising upward trend. They rank among the top 90% of creators in the US and within the English-speaking community, highlighting their potential for even wider reach. Their fans are super engaged with their content, boasting an average engagement rate of 1.29%. Hungry Cakes currently holds a CreatorDB score of 69/100, indicating a solid foundation with room to further optimize their content strategy.

What They Create

Hungry Cakes cooks up a diverse menu of content, from longer YouTube videos offering in-depth experiences to quick and tasty YouTube Shorts and Instagram Reels. You'll find everything from detailed cooking demonstrations to vibrant vlogs showcasing their culinary explorations. A recent standout is their "REAL MUKBANG Korean food" short, which snagged an impressive 3.13% engagement rate, proving that authentic, relatable content really resonates. Another popular short, "Real Mukbang Happy Hour," garnered over 4,000 views, showcasing their knack for capturing the excitement of dining experiences. Their strength lies in blending the practical (how-to) with the entertaining (vlogs and mukbangs).

Why They're Great & Where They Can Grow

Hungry Cakes excels at creating authentic, relatable food content. Their willingness to showcase real experiences, like mukbangs, builds trust and fosters a strong connection with their audience. They are also adept at leveraging short-form video to capture attention quickly. One exciting opportunity would be to collaborate with local restaurants or chefs to create exclusive content, further establishing their authority and attracting new viewers. Another avenue to explore is creating themed cooking challenges or recipe series to boost engagement and build community.

Bottom Line

For brands looking to partner with a genuine and engaging food creator, Hungry Cakes offers a fantastic opportunity to connect with a dedicated audience. For Hungry Cakes, focusing on consistent posting schedules and experimenting with interactive content formats could be the key to unlocking even greater growth and engagement.