Dax

Overview

Dax is a Marathi-language content creator based in the USA, making waves primarily on Instagram, where they boast a massive following of over 10.7 million! They're verified, meaning Instagram recognizes them as the real deal. Dax's content, focusing on the Artist, News & Politics categories, has earned them a spot among the top creators globally, landing them at rank #34,271 worldwide and #1,239 in the USA. Their unique perspective and engaging style clearly resonate with a large audience, making them a notable voice in the online world.

Performance At A Glance

Dax's audience is HUGE, and they're growing steadily! They've seen a 0.85% growth in the last 30 days, meaning even more people are discovering their content. Their global and regional rankings are impressive, showing they're a significant player. Their fans are pretty engaged, too, with an average engagement rate of 0.68%. CreatorDB gives them a score of 54/100, which suggests there's still room to optimize and connect with their audience even more deeply.

What They Create

Dax's content is a mix of videos and shorts, primarily on YouTube, with a smaller presence on Instagram. They cover topics ranging from political news to artist-related content, all in Marathi. Looking at recent content, a short titled "राज ठाकरे आणि उद्धव ठाकरेंची फोनवरून चर्चा.. राऊतांनी काय सांगितलं? Mumbai Mayor | SP5" (Raj Thackeray and Uddhav Thackeray's phone conversation... what did Raut say? Mumbai Mayor | SP5) grabbed a lot of attention, racking up over 75,000 views! Another popular short, "नगरसेवकांना कोंडल्यावरून राऊतांची शिंदेंना टोलेबाजी.. काय म्हणाले? | Sanjay Raut on Shinde | SP5" (Raut's taunts to Shinde about confining corporators.. what did he say? | Sanjay Raut on Shinde | SP5) also performed well, showing their audience is keen on political commentary. Dax's strength lies in delivering timely news and political analysis in an accessible format.

Why They're Great & Where They Can Grow

Dax shines at delivering news and political insights in Marathi to a global audience. They're also really good at using short-form video to capture attention and spark conversation. One exciting opportunity could be to experiment more with Instagram Reels, leveraging that platform's algorithm to reach an even wider audience. Another idea would be to engage more directly with their community through Q&A sessions or live streams, fostering a stronger connection.

Bottom Line

For brands looking to reach a Marathi-speaking audience interested in news, politics, and art, Dax is a strong contender. For Dax, focusing on consistent content uploads on Instagram and exploring interactive content formats could be the key to unlocking even greater growth and engagement.