TFM (Télé Futurs Medias)

Overview

TFM, or Télé Futurs Medias, is a major voice coming straight from Senegal, bringing news, sports, and a peek into Senegalese culture to a massive audience of over 3.5 million followers, primarily on YouTube. Think of them as your go-to source for staying updated on what's happening in Senegal and beyond, all delivered in French. They've built a strong presence, ranking within the top 1% of channels in Senegal (#61) and holding a respectable global rank of #141,711. They clearly have a strong connection with their audience, making them a key player in the Francophone African media landscape.

Performance At A Glance

TFM boasts a seriously impressive following of over 3.5 million, and while their growth is steady (around 0.32% monthly), there's definitely room to ramp things up! They're killing it in Senegal, ranking among the top channels. Their fans are pretty engaged too, with an average engagement rate of 1.25%. That means people aren't just watching, they're liking, commenting, and sharing! Their CreatorDB score of 87/100 shows they're doing a lot right – that's a solid indicator of overall content quality and audience connection.

What They Create

TFM is all about delivering the news, sports highlights, and insights into Senegalese culture. They're mainly crushing it with YouTube videos – over 660 so far – but they're also dabbling in YouTube Shorts and Instagram posts to reach their audience in different ways. Looking at some recent videos, titles like "Bachir 'Equipe bi khadioul si Maroc...'" show they dive deep into local sports debates. Another video, "Pili Pili 'Koulibaly loves Senegal...'" highlights their ability to connect with fans through relatable content around popular figures. Their content stands out because it's hyper-local, relevant, and delivered with a distinct Senegalese perspective.

Why They're Great & Where They Can Grow

TFM's strengths are clear: they have a massive, loyal audience, they're deeply connected to Senegalese culture, and they provide valuable news and sports content. An exciting opportunity for them would be to experiment more with shorter, shareable content on platforms like TikTok or Instagram Reels. This could help them reach a younger demographic and further amplify their voice. They could also explore collaborations with other Francophone creators to broaden their reach even further.

Bottom Line

For brands looking to connect with a large and engaged Senegalese audience, TFM is a fantastic partner. For TFM, focusing on short-form video and exploring collaborations could be the key to unlocking even greater growth and solidifying their position as a leading media voice in Senegal.