Overview

Meet "The Deal Guy," your savvy friend who's always in the know about the best bargains! With a whopping 2.95 million followers on YouTube, he's become the go-to source for smart shopping tips and insider deals. He's not just sharing discounts; he's helping people save money and make informed purchasing decisions, one video at a time. While his global ranking sits around #860,344, his influence within the US and the English-speaking world is significant, making him a key player in the online shopping and deals landscape.

Performance At A Glance

The Deal Guy's audience is massive, and while his growth rate is currently modest (around 0.01% monthly), he's showing steady gains, especially over the past 90 days with a 2.13% increase. His global ranking places him in the top 95% of creators, and his engagement rate of 2.21% shows that his fans are super engaged with the content he puts out. His videos average around 798,315 views, proving his content is hitting the mark. CreatorDB gives him a score of 67/100, indicating good overall performance with room to grow.

What They Create

The Deal Guy dives deep into the world of discounts and smart shopping, primarily through his YouTube channel, with a focus on long-form videos. He also experiments with shorter content on YouTube and Instagram. Think of videos like "10 Things You SHOULD Be Buying at Costco in January 2026," which racked up over 1.3 million views, or "10 Things You Should ALWAYS Buy RIGHT AFTER Christmas!" that secured over 900K views. He excels at listicle-style videos that break down the best deals at popular retailers like Costco, Sam's Club, and Dollar Tree. What makes his content stand out is his ability to turn everyday shopping into an exciting treasure hunt, making saving money feel fun and accessible.

Why They're Great & Where They Can Grow

The Deal Guy is fantastic at identifying timely deals, presenting them in an easy-to-understand format, and building trust with his audience through consistent, helpful content. He's also great at tapping into seasonal trends and leveraging the popularity of well-known retailers.

An exciting opportunity for growth could be to expand into more personalized deal recommendations based on individual needs and preferences or to partner with brands for exclusive discount codes. He could also explore more interactive formats like live Q&A sessions about shopping strategies.

Bottom Line

For brands looking to partner with a trusted voice in the savings space, The Deal Guy is a solid choice. For The Deal Guy himself, experimenting with more interactive and personalized content could be the key to boosting engagement and accelerating growth.