INNOVA Crafts

Overview

INNOVA Crafts is your go-to creator for all things DIY, art, and crafting! They're weaving magic on YouTube, where they have a massive following of over 2.5 million subscribers, and also sharing their creative flair on Instagram. INNOVA Crafts is like that friend who always has a brilliant idea for a homemade gift or a clever way to upcycle everyday items. While their global ranking sits at #2,299,049, putting them in the top 85% of creators, their unique blend of creativity and how-to expertise makes them a standout in the crowded crafting world.

Performance At A Glance

INNOVA Crafts has built a seriously impressive audience! They're growing at a steady pace, adding around 0.76% to their fanbase each month. Their fans are super engaged with their content, with an average engagement rate of 5.29% – that's a great sign of a dedicated community! Their CreatorDB score of 76/100 shows they're doing a fantastic job overall, hitting the mark on quality and consistency. While their country ranking in Spain is within the top 99% at #484, they have even more room to grow their Spanish-speaking audience.

What They Create

INNOVA Crafts is a master of the DIY tutorial! They primarily create "Howto & Style" content focused on crafts, art, and all things DIY. You'll find a mix of longer YouTube videos and bite-sized YouTube Shorts. Recently, their "DIY Cute Gift Box" Short caught a lot of attention, racking up over 72,000 views with its simple and clever design. Another popular Short, "DIY Pop Up Card," showcased their papercrafting skills and offered viewers an easy way to create a personalized gift. Their content stands out because it's accessible, inspiring, and offers practical ideas that anyone can try at home.

Why They're Great & Where They Can Grow

INNOVA Crafts really shines in their ability to create easily digestible and visually appealing DIY tutorials. They are great at: 1) focusing on trending topics like Valentine's Day and gift-giving, 2) using different content formats like Shorts and longer videos to reach a broader audience, and 3) producing high-quality visuals that inspire viewers to get creative. One exciting opportunity could be expanding their content to include more advanced crafting techniques or exploring niche craft categories like jewelry making or home decor. Also, they could target more Spanish speaking audience due to their location.

Bottom Line

INNOVA Crafts is a fantastic partner for brands looking to connect with a highly engaged audience of creative DIY enthusiasts. For INNOVA Crafts themselves, focusing on optimizing their video titles and descriptions with relevant keywords (SEO) and experimenting with collaborations could help them reach even more crafters!