HOT 97

Overview

HOT 97 is a legendary name in the world of hip-hop, a true institution broadcasting from the heart of New York City. With a massive following of over 6 million across YouTube, Instagram, and TikTok, they bring the biggest names in music and culture directly to their audience. While their global ranking sits at #1,038,014, placing them in the top 94% worldwide and top 95% in the US, their influence and legacy are undeniable. They're more than just a radio station; they're a cultural touchstone. Their YouTube channel is their main hub, packed with interviews, performances, and behind-the-scenes content that keeps fans hooked.

Performance At A Glance

HOT 97 has a huge and loyal following, and they're steadily growing, adding about 0.17% to their fanbase each month. That's a solid pace! Their fans are super engaged with their content, clocking in an average engagement rate of 4.82%, which is really impressive. Their CreatorDB score of 77/100 shows they're doing a lot right, especially considering the competitive media landscape. This score suggests strong overall performance and a solid grasp of what their audience wants.

What They Create

HOT 97 is all about bringing the heat with a mix of video interviews, in-studio performances, and short-form content. They cover everything from celebrity interviews and music industry news to current events, all with a hip-hop edge. Their YouTube channel is a treasure trove of content, including full-length videos and engaging YouTube Shorts. A recent video featuring Fergie Baby performing live in Harlem, "Good Day To Be In Harlem (Who's Next? In Studio Performance) | Hot 97", really stands out. Even though it's new, its engagement rate is amazing, showing the power of live performance. They also experiment with feel-good content, like surprising students at Bronx Prep, which helps to diversify their content.

Why They're Great & Where They Can Grow

HOT 97 shines when they leverage their deep connections in the hip-hop world to deliver exclusive interviews and performances. They also do an amazing job staying relevant with current events and cultural conversations. One area where they could explore even more growth is by creating more content specifically tailored for TikTok. Leaning into trends and challenges could help them reach a younger audience and boost their presence on the platform.

Bottom Line

For brands looking to connect with a massive, engaged audience passionate about hip-hop culture, HOT 97 is a goldmine. For HOT 97, continuing to experiment with short-form content and diversifying their platform strategy could unlock even greater reach and engagement. Keep bringing the heat!