Overview

Tom Daley, a celebrated sportsperson and entertainer, has carved out a significant online presence, particularly on Instagram, where he connects with over 5 million followers. More than just an athlete, Tom shares glimpses into his life, offering a mix of fitness inspiration, culinary adventures, and personal reflections. He's currently ranked in the top 99% of creators globally, proving his widespread appeal and influence. Tom's content is all about staying authentic and connecting with his audience on a personal level, making him a beloved figure in the online world.

Performance At A Glance

While Tom boasts a massive following of over 5 million, his growth has plateaued recently, showing a minimal change in the past few months. He's a global creator, ranking in the top 99% worldwide and within the top 100% in the US, highlighting his broad appeal. What's really impressive is how engaged his fans are! His average engagement rate sits at a healthy 2.14%, meaning his audience is actively liking, commenting, and sharing his content. His CreatorDB score of 83/100 confirms that he's doing a fantastic job of creating engaging and valuable content.

What They Create

Tom's content is a vibrant mix of his passions! He shares everything from workout routines and healthy recipes to personal vlogs and reactions to trending topics. He skillfully uses a variety of formats, including YouTube videos and Shorts, as well as Instagram posts and Reels. A recent highlight is his "Honoring Lance at the WayOUT 2025 Gayla 🌈" short, which resonated strongly with his audience, achieving a 4.58% engagement rate. His content is captivating because he doesn't just showcase his skills; he shares his personality, making him relatable and inspiring to his viewers.

Why They're Great & Where They Can Grow

Tom excels at creating authentic and diverse content that caters to a wide audience. His strengths lie in his relatability, his ability to blend personal moments with professional insights, and his consistent engagement with fans. An exciting opportunity for Tom could be collaborating with other creators in the fitness or food space to reach new audiences. He could also explore longer-form content on YouTube to delve deeper into topics he's passionate about.

Bottom Line

For brands looking to partner with an authentic and engaging personality, Tom Daley is a fantastic choice. He's got a loyal following and creates content that resonates. For Tom, focusing on consistent content creation and exploring new formats could help reignite growth and further solidify his position as a top creator.