The Find

Overview

"The Find" is your go-to Instagram curator, a digital tastemaker with a keen eye for discovering and showcasing unique finds! With a following of over 374,000, they've built a community passionate about uncovering hidden gems and appreciating quality content. Ranking within the top 99% of Instagram accounts globally, The Find has carved out a significant niche, connecting with audiences in the US and beyond. Their strength lies in their ability to source and present compelling content that resonates with a broad audience seeking fresh inspiration.

Performance At A Glance

The Find boasts a substantial following of over 374,000, placing them in the top percentile of Instagram accounts worldwide. However, their growth rate is currently experiencing a slight dip, showing a decrease of -0.28% over the past 30 days. Globally, they rank in the top 99% of all Instagram accounts, and within the US, they're in the top 98%. What's truly impressive is their average engagement rate of 8.62%. This shows that their fans are super engaged with their posts, meaning the content is hitting the mark! Their CreatorDB score of 78/100 reflects a strong overall presence and performance on the platform.

What They Create

The Find's Instagram feed is a delightful mix of static posts and Reels, with a slightly larger focus on posts (21) compared to Reels (12). Their content is all about discovery! They showcase aesthetically pleasing visuals, highlighting unique products, experiences, and places. While specific content categories and topics weren't available, the general vibe is curated, stylish, and inspiring. Their content stands out because of its focus on sourcing and sharing interesting things that people might not easily find themselves. It's like having a friend with impeccable taste!

Why They're Great & Where They Can Grow

The Find excels at curating visually appealing content, fostering high engagement, and building a strong brand around discovery. They're really good at finding interesting things, keeping their audience engaged, and maintaining a consistent aesthetic.

An exciting opportunity would be to experiment more with Reels, perhaps incorporating trending audio or engaging in challenges to boost visibility. Exploring specific content pillars (e.g., travel finds, home decor finds, fashion finds) could also help attract a more targeted audience.

Bottom Line

For brands seeking a curator with a highly engaged audience, The Find is a fantastic partner! Their eye for unique finds and strong engagement rates make them a powerful influencer. For The Find, focusing on content diversification and exploring Reels trends could unlock even greater growth potential.