Overview

Tesla, as a content creator, isn't just about the cars – it's about the future of technology! With a strong focus on electric vehicles, sustainable energy, and innovative design, their content offers a peek into the world of tomorrow. While their main hub is Instagram, where they've amassed over 12.4 million followers, they also share their vision on YouTube through videos and shorts. Currently ranked #61,868 globally, Tesla is a major voice shaping the conversation around technology.

Performance At A Glance

Tesla has a massive audience of over 12.4 million followers and are growing at a steady pace. While their growth rate is currently 0.06% per month, with 0.68% growth over 90 days, there's still room to accelerate. Globally, they're in the top percentage of creators, with a ranking of #61,868. Within the US, they rank #7,811 and #29,049 in the English-speaking world. Their fans are super engaged with their content, boasting an average engagement rate of 1.92%. CreatorDB gives them a score of 74/100, indicating a solid overall performance, but there's always potential to reach even greater heights!

What They Create

Tesla's content primarily revolves around vehicles, aircraft, boats, autos, vehicles, gaming, and science & technology. You can find everything from sleek car reveals and futuristic vehicle design to updates on their lithium refinery. They use a mix of formats, including 227 YouTube videos, 60 YouTube shorts, 11 Instagram posts, and 10 Instagram Reels. A recent highlight is the video "Tesla Lithium Refinery," with over 353,000 views and an impressive 5.45% engagement rate. Another fun short, "Grandma Gets It," has over 268,000 views. What makes their content stand out is their unique blend of tech innovation, design, and glimpses behind the scenes.

Why They're Great & Where They Can Grow

Tesla excels at showcasing cutting-edge technology, fostering a strong sense of community around innovation, and creating visually appealing content that captures the imagination. They also do a great job of utilizing short-form video to reach a broader audience. An exciting opportunity would be to explore more collaborations with other tech influencers or create more interactive content, like Q&A sessions or live streams, to further boost engagement.

Bottom Line

For brands looking for a partner to showcase innovative technology and reach a massive, engaged audience, Tesla is a great option. For Tesla, continuing to experiment with new content formats and engaging directly with their community could unlock even greater growth potential.