AL Jadeed

Overview

AL Jadeed is a major media presence from Lebanon, delivering a diverse mix of content primarily in Arabic. Think news, entertainment, comedy, and even sports – all from a Lebanese perspective. While they are on Instagram and TikTok, YouTube is their main stage, where they keep a massive audience of over 6.2 million followers entertained and informed. They're doing pretty well too, ranking in the top 99% of all creators globally, coming in at around #234,240.

Performance At A Glance

AL Jadeed is definitely on the upswing! They're growing at a healthy clip, with a 4.19% boost in followers in the last 30 days alone. Their fans are pretty engaged too, with an average engagement rate of 1.64%. Globally, they're holding their own, and within Lebanon, they're a significant voice, ranking in the top 97% of creators. Their CreatorDB score of 72/100 shows they're doing a solid job of creating content that resonates. While there's always room to improve, this score signals a good foundation.

What They Create

AL Jadeed dishes out a buffet of content! You'll find everything from full-length YouTube videos to quick, snackable YouTube Shorts and TikToks. Their main focus seems to be on entertainment, news, and politics, often with a comedic twist. Recently, they've been covering the Joy Awards, with shorts highlighting different celebrities. For example, a short showcasing Nancy Ajram's stunning dress has garnered over 18,000 views! Their content stands out because it's a mix of timely news, celebrity moments, and cultural commentary, all delivered in Arabic and relevant to their Lebanese audience.

Why They're Great & Where They Can Grow

AL Jadeed excels at keeping their content diverse and catering to a broad audience. They're also great at leveraging trending topics like awards shows to create engaging short-form content. And of course, consistently creating content in Arabic for the Lebanese audience is a huge strength.

One exciting opportunity would be to experiment more with interactive content formats like polls or Q&As on their YouTube channel to boost engagement even further. Another area to explore could be expanding their content related to theology and Islam, given the audience interest in those topics.

Bottom Line

For brands looking to reach a large and engaged Arabic-speaking audience, AL Jadeed is a solid partner. For AL Jadeed themselves, keep experimenting with new content formats and double down on what's already working to continue that impressive growth!