Chess.com

Overview

Chess.com is a powerhouse in the online chess world, bringing the strategic brilliance and thrilling moments of the game to nearly 5 million followers primarily on YouTube. They're not just about chess; they're about making it accessible, entertaining, and engaging for everyone, from beginners to grandmasters. While their global ranking sits at #78,074, Chess.com dominates the chess content space with a constant stream of videos, shorts, and even the occasional Instagram post.

Performance At A Glance

Chess.com's audience is huge and still growing! They're expanding at a rate of about 1.11% per month, meaning thousands of new chess enthusiasts are joining their community regularly. Their fans are super engaged with their content, demonstrated by an average engagement rate of 2.04%. Their CreatorDB score of 84/100 is a strong indicator that they're doing a fantastic job of creating compelling content and connecting with their audience.

What They Create

Chess.com is a master of diverse content formats! They primarily focus on YouTube videos and Shorts, offering a mix of tutorials, highlights from tournaments, and even fun, quirky chess-related content. For example, their recent short "Gotham Chess EXPLAINS the FIRST CHESS TRAP He LEARNED" racked up over 700,000 views, showing their ability to tap into popular personalities and relatable chess concepts. They also have some content with top chess players such as "Magnus Carlsen and Hikaru Nakamura START LAUGHING WHEN THEY TROLL EACH OTHER in the OPENING." Their content stands out because it's not just about the game itself, but about the personalities, stories, and humor surrounding it.

Why They're Great & Where They Can Grow

Chess.com excels at several things: leveraging trending personalities, creating easily digestible Shorts, and offering a variety of content appealing to different skill levels. An exciting opportunity could be expanding their presence on Instagram. While they only have one post, the platform's visual nature could be leveraged with eye-catching chess diagrams, behind-the-scenes content, or interactive quizzes. Another area to explore is collaborations with other gaming creators outside the chess niche to introduce the game to a wider audience.

Bottom Line

For brands looking to partner with a popular gaming channel, Chess.com offers a massive and engaged audience. For Chess.com themselves, expanding to more Instagram content or collaborating with other gaming channels could unlock even more growth.