Van Neistat

Overview

Van Neistat, a verified creator with a strong DIY and filmmaking background, captivates nearly 800,000 followers on YouTube and Instagram with his unique blend of practical skills and artistic vision. Think of him as your cool, resourceful friend who can build amazing things and tell a great story while doing it. While his global ranking sits at #683,510, placing him in the top 96% of creators, it's his distinctive style and commitment to quality that truly set him apart. He brings a fresh perspective to DIY and vlogging, blending the two in a way that feels both authentic and inspiring.

Performance At A Glance

Van's audience is substantial, but his growth has recently plateaued, showing a slight decline of -0.04% over the past month. While his global and language rankings are solid, there's room to climb. The good news? His fans are super engaged with his content, boasting an impressive average engagement rate of 2.42%. This means people aren't just passively watching; they're liking, commenting, and truly connecting with what he's creating. His CreatorDB score of 91/100 signals he's doing a lot right, indicating strong overall performance and potential for even greater success.

What They Create

Van's content is all about merging practical skills with everyday life. He creates a mix of YouTube videos, Shorts, and Instagram Reels, showcasing his DIY projects, studio builds, and general life adventures. Recent videos include "Van Neistat's DIY Table," which garnered over 156,000 views, and "Inside Van Neistat's New Handmade LA Studio," which had an impressive 6.28% engagement rate. These videos showcase his ability to build, fix, and create, all while injecting his personal style and perspective. He's not just showing what he does, but why and how he does it, making the process relatable and inspiring.

Why They're Great & Where They Can Grow

Van excels at creating high-quality, engaging content that blends DIY skills with personal storytelling. His strong engagement rate suggests his audience deeply appreciates his unique perspective and authenticity. One exciting opportunity he could explore is collaborating with other creators in the DIY or filmmaking space to reach new audiences. Focusing on shorter, more frequent content like Shorts and Reels could also help reignite growth and boost visibility on both YouTube and Instagram.

Bottom Line

Van Neistat is a fantastic creator with a loyal and engaged audience. For brands looking to partner with someone who values quality and authenticity, he's an excellent choice. To level up, Van could experiment with collaborations and explore short-form content to boost his reach and reignite growth.