Louis Vuitton

Overview

Louis Vuitton – the name alone conjures images of luxury, style, and timeless elegance. As one of the world's most recognizable fashion houses, their Instagram account serves as a vibrant window into their world, boasting a massive following of over 61 million! Ranking among the top accounts globally at #24,533, and holding the #3 spot in France, Louis Vuitton's social media presence is a powerhouse of curated content and aspirational imagery. They are a true leader in the fashion and luxury goods space.

Performance At A Glance

While Louis Vuitton's enormous following remains largely stable, their growth rate has been approximately 0.00% over the last 7 and 30 days. However, their follower count grew by 0.05% over the last 90 days. This is common for established brands with very large audiences. Their global rank reflects the brand's strong standing. Despite their massive reach, their average engagement rate sits at a solid 1.99%, meaning their fans are super engaged with the content they post. Their CreatorDB score is 56/100, indicating there's room to optimize their content strategy for even greater impact.

What They Create

Louis Vuitton's content spans across YouTube and Instagram, strategically utilizing various formats. On YouTube, you'll find longer videos and engaging Shorts, while Instagram features carefully curated posts and Reels. Recently, their video showcasing "The Making of Men’s Spring-Summer 2026" garnered over 3.3 million views, demonstrating the power of behind-the-scenes content. They also leverage short-form video with celebrity appearances, like the series featuring Jeremy Allen White and Pusha T, which have received strong engagement. Their content stands out because it blends high fashion with artistry, celebrity endorsements, and a glimpse into the creative process.

Why They're Great & Where They Can Grow

Louis Vuitton excels at crafting visually stunning content, leveraging its brand identity, and generating hype around new collections. Their use of celebrity partnerships is highly effective. An exciting opportunity for them could be to focus on creating more interactive content, like Q&As with designers or polls on upcoming trends. Another potential avenue is to leverage user-generated content, showcasing how fans are incorporating Louis Vuitton into their personal style.

Bottom Line

For brands looking to collaborate, Louis Vuitton offers unparalleled reach and association with luxury. For Louis Vuitton, increasing engagement could involve experimenting with more interactive formats and further diversifying content to appeal to a broader audience.