JUANES

Overview

Juanes, the Colombian superstar, isn't just a musician; he's a cultural icon. With a massive following of over 8.7 million on Instagram (his main platform), he connects with fans through his music and glimpses into his life. While his global ranking sits around #53,220, he's a major player in the Colombian scene, ranked at #373. Juanes blends his signature sound with engaging visuals, solidifying his presence in the digital world. He's a verified creator, adding to his credibility and influence.

Performance At A Glance

Juanes boasts a huge fanbase, but his growth is currently slow and steady. His 30-day growth rate is 0.41%, with a slight dip in the past week, though he's experienced nearly 1% growth over the last 90 days. Globally and within his region, he ranks within the top percentiles. His fans are super engaged with his content, reflected in a solid average engagement rate of 3.51%. CreatorDB gives him a score of 65/100, suggesting there's room to optimize his strategy for even bigger impact.

What They Create

Juanes serves up a mix of music videos, behind-the-scenes snippets, and personal updates across YouTube and Instagram. He experiments with both long-form videos and short-form Reels and Shorts. Take his recent "Juanes, Bomba Estéreo - Muérdeme (Official Video)," which racked up almost 3 million views, showcasing his collaborations and musical prowess. On the other hand, his short content, such as the "BITE ME NOW AVAILABLE🔥🫦💣" short, generates high engagement rates, thanks to the catchy music and visual teasers. His content is a blend of his musical talents and his personal brand, making him relatable and accessible to his fans.

Why They're Great & Where They Can Grow

Juanes excels at crafting high-quality music videos, leveraging collaborations, and creating catchy short-form content. He also has a strong connection with his Colombian roots, which resonates well with his audience. One exciting opportunity would be to ramp up his use of Instagram Live for Q&A sessions or acoustic performances, fostering deeper engagement. Another avenue to explore is creating more interactive content, like polls or quizzes, to boost engagement.

Bottom Line

For brands looking to tap into the Latin American market, Juanes offers incredible reach and influence, especially within Colombia. For Juanes, focusing on increasing posting frequency and experimenting with interactive content could further amplify his online presence.