Overview

The PINOY Channel is a vibrant voice on YouTube, captivating over 1.47 million subscribers with a mix of entertainment, news, and a peek into Filipino culture. This verified channel offers a blend of content that resonates with audiences both in the Philippines and beyond. While they've carved out a significant space in the YouTube landscape, ranking in the top 99% of all channels globally (at #46,219) and within the Philippines (at #323), there's always room to grow and connect with even more viewers!

Performance At A Glance

The PINOY Channel currently isn't experiencing growth in followers, showing a 0% increase across the last week, month, and three months. However, their existing fanbase is pretty engaged, with an average engagement rate of 1.38%. This means that for every view, people are liking, commenting, and sharing! Their videos rack up an average of 3,064 views. Their CreatorDB score is a solid 72/100, indicating they're doing a good job overall, but there’s definitely potential to boost that score even higher.

What They Create

The PINOY Channel serves up a diverse platter of content, primarily focusing on People & Blogs, Entertainment, and even Autos & Vehicles. You'll find a mix of longer YouTube videos and shorter, snackable YouTube Shorts. Recent content leans heavily into celebrity news and human-interest stories. For example, their video on ABS-CBN News Reporter Harlene Delgado's rising popularity grabbed over 10,000 views, showing a knack for tapping into trending topics. They also cover topics like weather, UFC, and NBA, catering to a wide range of interests. The mix of current events and celebrity updates seems to be a sweet spot for the channel.

Why They're Great & Where They Can Grow

The PINOY Channel excels at delivering timely news, capturing engaging celebrity stories, and diversifying content with topics like sports. A huge strength is their large subscriber base, providing a solid foundation for future growth. To level up, they could experiment with more interactive content like polls or Q&As, and dive deeper into the topics that resonate most with their audience, like celebrity updates.

Bottom Line

For brands looking to connect with a large Filipino audience, The PINOY Channel offers a valuable partnership opportunity. For the creator, focusing on consistent content creation and optimizing video titles and descriptions for search (SEO) could unlock even greater reach and engagement.