Overview

Get ready to wiggle! The Wiggles, Australia's beloved children's entertainers, are bringing smiles and songs to over 11.6 million fans across YouTube, Instagram, and TikTok. Primarily a YouTube sensation, The Wiggles have cemented their place as a global top 99% creator, holding a rank of #263,894 worldwide. Their colorful world of music and educational content has made them a household name, fostering a community that spans generations. From catchy tunes to engaging characters, The Wiggles create a joyful experience for kids (and nostalgic adults!) everywhere.

Performance At A Glance

The Wiggles have a massive and loyal fanbase! While their overall growth rate is currently modest at 0.02%, they've seen a solid 0.94% increase in followers over the last 90 days. Globally and within Australia, they consistently rank in the top 99% of creators, showcasing their widespread appeal. Their fans are pretty engaged, too! The Wiggles boast an average engagement rate of 1.79%, which is impressive considering their huge audience. Their CreatorDB score of 81/100 reflects their strong overall performance and influence in the children's entertainment space.

What They Create

The Wiggles are masters of creating fun and educational content for kids! They primarily focus on YouTube, where they have a library of 489 videos and 308 Shorts. You'll find everything from classic songs and nursery rhymes to engaging skits and lessons about healthy habits. They also dabble in Instagram (12 posts, 2 Reels) and TikTok (32 videos). Recently, The Wiggles have been focusing on nostalgic content, like their short, "The Song That Defined A Generation 🚗💛 #BigRedCar #TheWiggles #Nostalgia #Shorts," which taps into the memories of parents who grew up with the group. Their consistent use of bright colors, catchy tunes, and relatable themes is what makes their content so popular.

Why They're Great & Where They Can Grow

The Wiggles are awesome at several things! First, they've built incredible brand recognition over decades, creating a legacy that resonates with both kids and adults. Second, their content is genuinely educational, teaching valuable lessons through music and play. Finally, they're excellent at adapting to new platforms and formats, like YouTube Shorts and TikTok. An exciting opportunity for The Wiggles could be expanding their interactive content, like live Q&A sessions or virtual concerts. They could also explore collaborations with other family-friendly creators to reach new audiences.

Bottom Line

Brands looking for a partnership that embodies family-friendly fun and positive values should definitely consider The Wiggles. For The Wiggles themselves, experimenting with more personalized content and engaging directly with fans could boost their engagement even further!