เรื่องเล่าเช้านี้

Overview

เรื่องเล่าเช้านี้ (Rueng Lao Chao Nee), which translates to "Morning News Story," is a popular Thai news outlet delivering current events and cultural insights to a massive audience. Primarily found on YouTube, where they boast over 12.5 million subscribers, they're a go-to source for many seeking their daily dose of Thai news. While their global rank is in the top 94% of all YouTube channels, what’s truly impressive is their influence within Thailand, holding a top 20 position!

Performance At A Glance

เรื่องเล่าเช้านี้ has a huge following, but their growth has been relatively flat recently. While 90-day growth is a positive 1.63%, there hasn't been much movement in the last week or month. Their global and regional rankings highlight their established presence. Fans seem pretty engaged, with an average engagement rate of about 6.09% per piece of content. Their CreatorDB score is 58/100, which suggests there's room to optimize their content strategy and boost overall performance.

What They Create

เรื่องเล่าเช้านี้ pumps out news and political content, sprinkled with sports and cultural tidbits. They primarily use YouTube videos, but they've also embraced YouTube Shorts and have a small presence on Instagram. Looking at recent content, the "จอดรถลืมใส่เบรกมือ กระบะไหลข้ามถนนลงคู" Shorts video (car rolls across the street) really took off with over 58,000 views, likely due to the relatable and unexpected nature of the event. Overall, their content stands out because it delivers timely, relevant news in the Thai language, covering everything from hard-hitting political stories to everyday mishaps.

Why They're Great & Where They Can Grow

เรื่องเล่าเช้านี้ excels at delivering timely news, covering a wide range of topics, and maintaining a strong connection with their audience based on their engagement rate. To level up, they could explore creating more interactive content, such as Q&A sessions or polls related to current events, to further boost engagement. Also, while their Shorts are performing well, expanding their Instagram presence with more engaging visuals could attract a younger demographic.

Bottom Line

For brands looking to reach a large Thai audience interested in news and current events, เรื่องเล่าเช้านี้ is a strong partner. For เรื่องเล่าเช้านี้, focusing on diversifying content formats and actively engaging with their audience through interactive elements could unlock even greater growth and solidify their position as a leading news source.