Overview

Sony SAB is a major player in the Indian entertainment scene, bringing a dose of comedy, drama, and music to millions! As a verified creator primarily on YouTube, they deliver web series, Bollywood music, and entertaining clips in Hindi to a massive audience. With over 106 million followers, they've built an impressive online presence. While ranking at #14,473 globally and #1,684 in India, their language ranking is also strong at #425, showing their influence within the Hindi-speaking community.

Performance At A Glance

Sony SAB has a HUGE audience, and they’re still growing! Over the last month, they’ve seen almost 1% growth, which is considerable given their already massive follower count. Their fans are pretty engaged with their content, showing an average engagement rate of 1.16%. This means that out of all their followers, a good chunk of them are actually liking, commenting, and sharing their videos. CreatorDB gives them a score of 72/100, which indicates solid overall performance, suggesting there's room for improvement to really maximize their potential.

What They Create

Sony SAB is all about dishing out diverse entertainment. They mainly focus on YouTube, offering a mix of full-length videos and Shorts. They've posted over 700 videos and almost 50 Shorts! On Instagram, they’re a bit quieter with just a handful of posts and Reels. Looking at recent content, one video, "NEW! Itti Si Khushi | Ep 130 | 15 Jan 2026 | Teaser," stands out with a higher engagement rate of 3.39%, suggesting teasers might be a winning strategy. The core of their content revolves around web series, Bollywood music, and entertaining clips, all delivered in Hindi.

Why They're Great & Where They Can Grow

Sony SAB excels at providing a consistent stream of Hindi-language entertainment. Their strengths lie in their established brand recognition, the sheer volume of content they produce, and their focus on popular genres like comedy and drama. A great opportunity for them would be to ramp up their Instagram presence. Cross-promoting YouTube content and creating engaging Instagram-specific content could help them tap into a younger, more mobile-focused audience.

Bottom Line

For brands seeking to reach a massive Hindi-speaking audience in India, Sony SAB is an excellent partner. To further boost their own channel, Sony SAB could experiment with more interactive content like Q&As or behind-the-scenes glimpses, and also focus on enhancing Instagram engagement to attract new viewers.