Lance Stewart

Overview

Lance Stewart is a content creating powerhouse, best known for bringing the laughs on TikTok! With a massive following of over 35 million fans, he's built a brand around relatable humor, family moments, and a glimpse into his everyday life. While his content spans across YouTube and Instagram, TikTok is definitely where he shines. Despite being a major player, Lance currently holds a global ranking of #16,748, showing there's always room to climb even higher!

Performance At A Glance

Lance's audience is HUGE, but it looks like they're experiencing a slight dip in growth recently. While boasting 35 million followers is incredible, their growth rate has been hovering around -0.06% in the last month, and even a bit lower over the past 90 days. Globally and within the USA, Lance is ranked in the top 100%, showcasing his broad appeal. His fans are super engaged with his content, though! An average engagement rate of 5.79% shows people are liking, commenting, and sharing his posts. His CreatorDB score is a solid 77/100, indicating strong overall performance.

What They Create

Lance's content is a mix of relatable lifestyle vlogs, hilarious social media comedy, and glimpses into his family life. He tackles everything from pregnancy and parenting to everyday pranks and relatable sketch comedy. He's got a lot of content on YouTube (605 videos and 19 Shorts), but his TikTok game is strong with 30 videos and a growing presence on Instagram with posts and Reels. Looking at his recent videos, "NEW CAR REVEAL! IT’S FINALLY HERE!!" got some great traction with over 166k views, while the "She had to get surgery" video earned a strong 6.09% engagement rate, suggesting a connection with his audience through more personal content.

Why They're Great & Where They Can Grow

Lance excels at creating relatable and humorous content that resonates with a large audience. His family-focused videos and comedy sketches tap into universal experiences, making him incredibly likable. He's also great at keeping his content diverse by exploring different content categories. To boost his growth, Lance could experiment with trending sounds and challenges on TikTok to capitalize on viral opportunities. Also, cross-promoting his TikTok content more actively on YouTube and Instagram could help drive traffic and expand his reach.

Bottom Line

For brands, Lance Stewart offers a fantastic opportunity to reach a massive and engaged audience, especially for family-friendly products or comedic campaigns. For Lance himself, focusing on TikTok trends and consistent cross-promotion could be the key to reigniting growth and climbing those rankings!