Jax

Overview

Jax is a multi-platform content creator who's really making waves, especially over on TikTok. With a massive following of over 20 million, Jax is building a loyal audience who enjoy a mix of entertainment, music, and relatable everyday moments. Ranking among the top creators globally at #49,388 and #4,344 in the USA, Jax's content is reaching a huge audience!

Performance At A Glance

Jax has a huge fanbase, but their growth rate is currently a little slow. While they've gained a tiny bit of traction in the last week and month, the 90-day growth is almost flat. Their fans are super engaged with their content, though! The average engagement rate sits at a solid 5.39%, which means people are liking, commenting, and sharing Jax's videos. CreatorDB gives Jax a score of 70/100, indicating a good overall performance but with room to improve.

What They Create

Jax's content is a fun blend of different styles! They create short, engaging videos on TikTok, YouTube Shorts, and Instagram Reels. You'll find everything from funny sketches and vlogs about daily life to music-related content like hip-hop tracks and music videos. Recently, Jax has been posting content featuring a "24k gold Labubu" baby toy, garnering over half a million views with the caption “I am the owner of the only REAL 24k gold Labubu 💛👶🏼 #baby #helpmemakethismakesense #newborn #labubu”. Jax's content stands out because it's relatable, funny, and often features family life, making it appealing to a wide audience.

Why They're Great & Where They Can Grow

Jax excels at creating short, attention-grabbing videos that perform well on platforms like TikTok and YouTube Shorts. Their ability to blend humor, music, and personal experiences is a major strength. To boost growth, Jax could experiment with collaborations with other creators or dive deeper into specific niches within music or comedy. Also, consider more long-form content on YouTube to retain viewers and increase watch time.

Bottom Line

For brands, Jax offers a huge reach and engaged audience, especially for campaigns targeting young adults interested in entertainment, music, and family content. For Jax, focusing on consistent content posting and exploring new content formats could help reignite growth and further solidify their position as a top creator.