SmarterEveryDay

Overview

SmarterEveryDay, fronted by Destin Sandlin, isn't just another YouTube channel; it's a portal to a world of fascinating science and engineering explained in a way that’s both accessible and captivating. With a massive following of over 14.7 million subscribers, SmarterEveryDay consistently delivers high-quality, thought-provoking content that explores the wonders of the universe, one experiment, explanation, and adventure at a time. Although ranked #14,333 globally, the channel's unique blend of curiosity and education sets it apart from the crowd.

Performance At A Glance

SmarterEveryDay boasts a substantial and loyal audience that continues to grow. While their recent growth rate is moderate (0.15% over the last 30 days), their consistent output keeps fans engaged. Their global ranking places them in the top tier of YouTube channels. What truly stands out is their incredibly high average engagement rate of 18.63%! This shows their fans are super engaged with their content. Their CreatorDB score of 86/100 reflects their strong overall performance and influence in the education and science space.

What They Create

SmarterEveryDay creates long-form, in-depth videos primarily on YouTube, with a smaller presence on Instagram. Their content spans science & technology, education, and even touches on topics like travel and current events. Recent videos showcase their diverse range. For example, "Refueling a NUCLEAR REACTOR" garnered nearly 6 million views, taking viewers behind the scenes of a complex scientific process. Another popular upload, "I Tried To Make Something In America (The Smarter Scrubber Experiment)", dives into the challenges of American manufacturing. What makes SmarterEveryDay unique is its blend of scientific rigor, personal storytelling, and Destin's genuine curiosity, making complex topics relatable and fun.

Why They're Great & Where They Can Grow

SmarterEveryDay excels at making science engaging, tackling complex subjects with clarity, and fostering a sense of wonder. Their commitment to quality and in-depth exploration sets them apart. For growth, they could explore more short-form content on YouTube Shorts or TikTok to reach a wider audience. Collaborating with other science communicators could also expose their content to new viewers.

Bottom Line

For brands, SmarterEveryDay offers a unique opportunity to reach an intelligent and engaged audience. For Destin, continuing to experiment with different content formats and collaborations could unlock even greater potential.