Trap City

Overview

Trap City is a major player in the electronic music scene on YouTube, serving up a constant stream of fresh tracks and showcasing rising talent. With a massive following of over 14 million subscribers, they've built a dedicated community of music lovers. While their global ranking places them in the top 99% of creators at #226,365, their influence within the electronic music world is undeniable, making them a go-to source for discovering new sounds. They curate a vibe that's all about the pulse of the underground, bringing those beats to a global audience.

Performance At A Glance

Trap City's audience is huge, but recent growth has stalled, showing a slight dip of -0.01% over the last 90 days. While growth is stagnant, their global reach is impressive, ranking in the top 99% of all YouTube channels. Their fans are also pretty engaged, with an average engagement rate of 2.14% - that's solid for a channel their size! CreatorDB gives them an 88/100, which means they're doing a great job overall in terms of content quality, engagement, and consistency.

What They Create

Trap City primarily delivers music content, focusing on electronic music, remixes, hip hop, and official music releases. They're all about the music video format, with a library of over 775 videos, and a small collection of YouTube Shorts and Instagram posts/reels. Looking at recent uploads, tracks like "Zovah - IGNITE" (with a 4.65% engagement rate) are resonating well with their audience, showcasing their knack for selecting high-energy tracks. They stand out by acting as a platform for artists, curating a consistent aesthetic, and giving a spotlight to the sounds of tomorrow.

Why They're Great & Where They Can Grow

Trap City excels at curating quality electronic music, building a large community, and maintaining consistent branding. To reignite growth, they could experiment with more interactive content like Q&As with artists or behind-the-scenes looks at music production. Exploring collaborations with other creators in the music space could also bring in new audiences.

Bottom Line

For brands looking to tap into the electronic music market, Trap City offers a massive, engaged audience. For Trap City themselves, focusing on diversifying content formats and actively seeking out collaborations could be the key to boosting growth and solidifying their position as a leading voice in electronic music.