Noise and Grains

Overview

Noise and Grains is a vibrant content creator captivating over 2.7 million followers with a celebration of Tamil music and culture. Primarily showcasing their talent on YouTube, they bring live concert experiences and musical performances to a global audience. Ranking in the top 99% of creators worldwide (around #231,828 globally), and #173 amongst Tamil-speaking creators, Noise and Grains is clearly resonating deeply with fans who appreciate the rich sounds and traditions of Tamil Nadu. They're a go-to source for anyone seeking a taste of authentic Tamil musical experiences.

Performance At A Glance

Noise and Grains boasts a substantial following, and they're steadily growing! Over the last 30 days, they've seen growth of 0.88%, and an impressive 4.02% jump over the last 90 days, showing strong momentum. They're doing exceptionally well amongst Tamil-speaking creators, and their content is gaining traction globally. What's really impressive is how engaged their fans are – their average engagement rate is a solid 2.31%. Their CreatorDB score is a fantastic 87 out of 100, which means they’re doing a stellar job creating content that their audience loves and responding well to community needs.

What They Create

Noise and Grains serves up a delightful mix of musical content! They mainly publish YouTube videos and Shorts, with a sprinkling of Instagram posts and Reels to keep things fresh. You'll find full concert recordings, snippets of live performances, and karaoke versions of popular Tamil songs. A recent popular Short, "Vannam Konda Vennilave ✨ | SPB Live Magic | Sigaram," captures the magic of legendary singer SPB, racking up almost 50,000 views. They also showcase powerful performances from contemporary artists like Yuvan Shankar Raja. Their content stands out because it brings the energy and emotion of live Tamil music directly to viewers, no matter where they are.

Why They're Great & Where They Can Grow

Noise and Grains really excels at curating and sharing high-quality recordings of live musical performances. They're masters of highlighting Tamil musical heritage, and they've built a loyal community around their shared love of music. One exciting opportunity for them could be to create behind-the-scenes content, showing the work that goes into capturing these live performances. Another avenue could be to collaborate with emerging Tamil musicians, giving them a platform to reach a wider audience.

Bottom Line

For brands looking to connect with a passionate Tamil-speaking audience, Noise and Grains is a fantastic partner. For Noise and Grains, focusing on interactive content like Q&As with artists or live polls during concerts could further boost engagement. Experimenting more with Instagram Reels to promote YouTube content could also be a winning strategy.