True Crime News

Overview

True Crime News is your go-to source for staying informed on the latest crime stories making headlines. With a massive following of over 6.1 million across YouTube and TikTok, this creator dives deep into true crime cases, current events, and news stories. They've built a dedicated community that tunes in for their coverage of everything from local investigations to major national cases. While already a significant voice in the true crime space, ranking in the top 3% globally, there's always room to grow!

Performance At A Glance

True Crime News has a huge audience, but their growth is currently slow, hovering around 0.16% over the last month. This means while they're attracting new viewers, the pace could be faster. They rank impressively, sitting in the top 3% of all channels globally and within the US, and for English-speaking creators. Their fans are pretty engaged, with an average engagement rate of 3.19%, which is solid! CreatorDB gives them a score of 55/100, suggesting there's room to optimize their content strategy for even bigger impact.

What They Create

True Crime News primarily focuses on creating videos for YouTube, with a mix of longer-form content and shorter YouTube Shorts. They also have a presence on TikTok. Their content centers around news and politics, media and entertainment, with a heavy emphasis on crime-related stories and current events. A recent video about a "Mom allegedly kidnapping daughter with special needs to teach her a lesson about online predators" performed exceptionally well, boasting a high engagement rate of 4.53%, suggesting viewers are drawn to stories with a strong human interest angle. Their ability to quickly report on breaking stories and provide context makes their content stand out.

Why They're Great & Where They Can Grow

True Crime News excels at delivering timely news and crime updates to a large audience. They're also great at selecting compelling stories that resonate with their viewers, as seen by the success of their higher-engagement videos. An exciting opportunity would be to experiment with interactive formats, like live Q&A sessions or polls, to further boost engagement. Another area for growth is to incorporate more SEO-friendly keywords into their video descriptions and titles to improve search visibility.

Bottom Line

For brands looking to tap into a large and engaged audience interested in true crime and current events, True Crime News is a great partner. For the creator, focusing on SEO optimization and exploring more interactive content formats could significantly boost growth and engagement.