123 GO! GOLD Russian

Overview

123 GO! GOLD Russian is your go-to YouTube channel for life hacks, DIY projects, and school-themed fun, all delivered in Russian! Think quirky crafts, clever shortcuts, and relatable scenarios that make everyday life a little easier and a lot more entertaining. With over 1.3 million subscribers, they've built a solid fanbase. While their global ranking sits in the top 98% at #50,065, they're a significant player in the Russian-speaking YouTube community.

Performance At A Glance

While they've built a large following, 123 GO! GOLD Russian's growth has been stagnant recently. They're not currently growing, and even saw a slight dip of -0.72% in the last 90 days. They rank among the top creators in Russia (Top 96% at #1,032) and for Russian language content (Top 97% at #1,665). Their average engagement rate is 0.76%, which shows their fans are somewhat engaged, but there's definitely room to boost that! Their CreatorDB score is 23/100, suggesting that there are opportunities to improve their overall performance and optimize their content strategy.

What They Create

123 GO! GOLD Russian serves up a mix of long-form videos and Shorts, with a focus on "Howto & Style," particularly crafts and DIY projects. They've uploaded a whopping 472 videos and 197 Shorts! Looking at their recent videos, "Эпоксидная смола vs 3D-ручка: необычные идеи украшений и подарков | 123 GO! GOLD" (Epoxy Resin vs. 3D Pen: Unusual Ideas for Decorations and Gifts) shows a good engagement rate of 1.64%, hinting at the popularity of creative DIY content. Their content often features relatable school situations and life hacks, adding a playful and practical element that appeals to a broad audience. The visual and engaging style is what makes the channel stand out.

Why They're Great & Where They Can Grow

123 GO! GOLD Russian shines with its consistent output, providing a steady stream of content for their audience. They're also great at tapping into trending topics like school hacks and DIY projects. The use of relatable scenarios and visual appeal keeps viewers hooked.

To level up, they could explore collaborations with other Russian-speaking creators in similar niches to reach new audiences. Also, focusing on interactive content, like polls or Q&A sessions, could significantly boost engagement.

Bottom Line

For brands looking to connect with a large Russian-speaking audience interested in DIY and lifestyle content, 123 GO! GOLD Russian offers a solid opportunity. For the creator, focusing on improving engagement through community features and collaborations, along with optimizing content for trending topics, could unlock significant growth potential.