Overview

Akon, the name instantly conjures up memories of chart-topping hits and a sound that defined an era. He’s not just a singer; he's a global icon with a massive digital footprint spanning YouTube, Instagram, and TikTok, with YouTube being his primary stage. Boasting over 30.6 million followers, Akon's influence is undeniable, placing him in the top percentage of creators worldwide (ranked #36,291 globally). He’s a force to be reckoned with!

Performance At A Glance

Akon's audience is huge, and while his growth is steady (0.29% over the last month), there's definitely room to amplify it. He's in the top tier of creators globally and within the US (ranked #5,739 nationally), showing his continued relevance. His fans are pretty engaged, too, with an average engagement rate of 3.04% – meaning they're not just passively watching, they're liking, commenting, and sharing. His CreatorDB score of 83/100 is a solid indicator that he's doing a lot right in terms of content quality and consistency.

What They Create

Akon's content is a mix of what you'd expect from a music legend: music videos, behind-the-scenes glimpses, and snippets of his life. He uses a variety of formats, from full-length YouTube videos and Shorts to Instagram posts and TikToks. Recently, his official music video for "STORYE - AIN'T MY FAULT" racked up over 7 million views, showing his music still resonates. Another example is "Colby O’Donis and Akon - Locked Up With You (Official Video)" which garnered over 16 million views. He mainly focuses on Music, News & Politics, and Artist content categories. What makes his content stand out is the nostalgia factor combined with his unique sound and global appeal.

Why They're Great & Where They Can Grow

Akon excels at leveraging his established brand and creating high-quality music videos. His global presence and recognizable name give him a huge advantage. He's also good at collaborating with other artists, as evidenced by the success of his recent collaborations. To level up, Akon could explore more interactive content, like Q&A sessions or behind-the-scenes looks at his creative process, to build even stronger connections with his fans. More frequent engagement with current trends on TikTok could also bring in new fans.

Bottom Line

For brands, Akon offers access to a massive and engaged audience with a strong affinity for music and entertainment. For Akon, focusing on boosting engagement through interactive content and leaning into trending topics on TikTok could unlock even greater growth potential.