해쭈 [HAEJOO]

Overview

Meet 해쭈 [HAEJOO]! This Aussie-based Korean creator brings a slice of life, laughs, and delicious food adventures to over 1.2 million subscribers on YouTube and Instagram. She masterfully blends vlogs, comedy, and food content, making her channel a vibrant hub for anyone craving a taste of Korean culture and a good chuckle. While she's already making waves and sits in the top 98% of creators globally (ranking at #387,529), 해쭈's unique charm has plenty of room to captivate even more viewers.

Performance At A Glance

해쭈's got a solid fanbase, but her growth has seen a slight dip recently, with a -0.33% decrease in followers over the past month. She ranks in the top 99% of creators in both her country and language, showing she’s a big fish in those ponds! Her fans are super engaged with her content, boasting an impressive average engagement rate of 5.05%. And with a CreatorDB score of 75/100, it's clear she's doing a lot right – this score means she's performing well across multiple metrics like engagement, growth, and consistency.

What They Create

해쭈's content is a delightful mix of vlogs, comedy sketches, and mouthwatering food content. She’s all about sharing her daily life, from cooking up delicious dishes to navigating family fun. She posts mainly Youtube videos, with a few shorts sprinkled in, plus some Instagram posts and reels.

One of her recent videos, "[고매요리] 두쫀쿠, 계량 없이 그냥 무작정 만들기 도전 (feat. 최연소 무경력 조수)", showcases her playful cooking style with the help of a charming "assistant," racking up over 370k views. Another highlight is "[vlog] 🎄 2025년의 마지막 연말 브이로그 (부제: 부모님 부부싸움 & 반칙이 난무하는 가족오락관)", which offers a hilarious peek into her family dynamics and holiday festivities, grabbing over 440k views. What makes 해쭈 stand out is her relatable personality, her genuine love for food, and her knack for turning everyday moments into entertaining stories.

Why They're Great & Where They Can Grow

해쭈 excels at creating relatable content, fostering high engagement, and consistently delivering a fun, lighthearted vibe. She's a natural storyteller! An exciting opportunity for her could be to lean further into collaborative content, perhaps featuring other Korean or Aussie creators. Exploring longer-form content, like mini-documentaries on Korean cuisine or culture in Australia, could also attract a wider audience.

Bottom Line

For brands looking for an authentic and engaging influencer, 해쭈 is a fantastic choice, especially if you're targeting a Korean-speaking audience interested in food, lifestyle, and comedy. For 해쭈, experimenting with new content formats and collaborations could be just the ticket to reignite growth and reach even more fans.