ISSEI / いっせい

Overview

ISSEI / いっせい is a global comedy sensation, captivating audiences with their hilarious sketches, challenges, and variety comedy. Primarily a YouTube creator, ISSEI has amassed a massive following of over 86 million fans across platforms, making them a force to be reckoned with in the entertainment world. Currently ranked at #15,367 globally, ISSEI is clearly making waves with their unique brand of humor.

Performance At A Glance

ISSEI's audience is HUGE, and they're growing fast! They boast over 86 million followers and are currently growing at a rate of almost 2% each month. Their 7-day growth is at 0.36%, showing consistent momentum. They're ranked in the top percentile worldwide and in Japan, their home country, demonstrating their impact. Their fans are super engaged with their content too, with an average engagement rate of 2.07%. Plus, their CreatorDB score is a solid 88/100, which means they're doing an excellent job overall!

What They Create

ISSEI is all about comedy, and they deliver it in a variety of ways! They primarily create short-form video content across YouTube (both regular videos and Shorts), TikTok, and Instagram. Think quick, laugh-out-loud sketches, fun challenges, and general variety-style comedy.

Looking at some recent hits, their video "I risked my life in a frozen experiment🥶🥶🥶" racked up over 7 million views, showcasing their willingness to go to extremes for a laugh. Also, "Which number Do you like??😂Masa's Life Hack Challenge!!" with over 3.6 million views highlights their talent for creating engaging and interactive content. What makes ISSEI's content stand out is their energetic personality and relatable humor that crosses language barriers.

Why They're Great & Where They Can Grow

ISSEI excels at creating short, punchy content that's perfect for the attention spans of today's online audiences. Their ability to blend relatable scenarios with over-the-top humor is a winning formula. They're also great at leveraging different platforms to reach a wider audience.

An exciting opportunity for ISSEI could be to collaborate with other creators, especially those outside of Japan, to broaden their reach and introduce new audiences to their humor. They could also explore longer-form content on YouTube to delve deeper into specific comedic themes or characters.

Bottom Line

For brands looking to partner with a creator who has massive reach and high engagement, ISSEI is a fantastic choice. For ISSEI, continuing to experiment with different content formats and collaborations will only solidify their position as a top global entertainer.