Bundesliga

Overview

The Bundesliga is the place to be if you're a football (soccer) fan! As the official TikTok and YouTube channel of Germany's top football league, they bring you all the action, highlights, and behind-the-scenes moments. With a massive following of over 13.7 million fans, they're a major player in the sports content world, ranking among the top 0.01% of creators globally at #10,653. They're the go to for English-speaking footie fans.

Performance At A Glance

The Bundesliga's fanbase is enormous and still steadily growing. While their growth rate is a consistent 0.14% monthly, their 90-day growth is a robust 2.50%, showing strong momentum. They're a top channel within Germany, ranking at #40. Their fans are super engaged with their content, clocking in an average engagement rate of 2.73% - that's a lot of love for the beautiful game! Their CreatorDB score of 85/100 indicates strong overall performance, reflecting their consistent quality and audience appeal.

What They Create

Bundesliga serves up a steady stream of exciting football content. They primarily focus on highlight reels, showcasing the best plays, goals, and dramatic moments from recent matches. They use both longer-form YouTube videos and engaging YouTube Shorts to cater to different viewing preferences. A recent highlight video, "VFL WOLFSBURG - HEIDENHEIM | Highlights | Matchday 18 – Bundesliga 2025/26", scored a whopping 9.48% engagement rate, proving that fans love those in-depth match recaps. They also create compilations of amazing tricks and skills, appealing to a wider audience beyond just hardcore league followers.

Why They're Great & Where They Can Grow

The Bundesliga excels at delivering high-quality, timely match highlights that keep fans in the loop. Their consistent posting schedule and use of multiple formats (videos and shorts) are also a big plus. For exciting opportunities, they could explore more behind-the-scenes content featuring player interviews or training sessions. Collaborating with popular football influencers or commentators could also introduce their channel to new audiences.

Bottom Line

For brands looking to partner with a major sports channel, the Bundesliga offers huge reach and a highly engaged audience. Bundesliga could boost their appeal by experimenting with interactive content, like polls or Q&As with players, to deepen audience engagement.