URBOYTJ

Overview

URBOYTJ is a Thai music artist and entertainer captivating audiences across YouTube, Instagram, and TikTok. With a massive following of over 6.4 million fans, URBOYTJ's main stage is YouTube, where they share music, vlogs, and engaging content that resonates deeply with their audience. While ranked around #146,401 globally, their impact within Thailand and the Thai-speaking community is undeniable, positioning them as a significant influencer. They blend music with relatable content, making them a standout creator in the Thai digital landscape.

Performance At A Glance

While URBOYTJ boasts a huge fanbase, their growth has been slightly negative recently (-0.05% in the last 30 days), suggesting a need to refresh their content strategy. They're ranked in the top 100% of creators globally, and impressively within the top 98% in Thailand and 99% for Thai-speaking creators. Fans are pretty engaged, with an average engagement rate of 3.70%. Their CreatorDB score of 71/100 indicates a solid overall performance, but there's definitely room to boost those numbers even higher!

What They Create

URBOYTJ is a master of diverse content formats! They create a mix of YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. Their content spans across music, entertainment, and even some gaming streams, showcasing their versatility. A recent successful Short highlights their relatable content style: "#ยิ่งรู้ยิ่งโง่ #dumbass #URBOYTJ #SARAN" (which translates to "The more I know, the dumber I get"), garnered over 5,500 views and is a great example of their authentic and engaging approach. Their ability to connect with viewers on a personal level is what makes their content so appealing.

Why They're Great & Where They Can Grow

URBOYTJ shines with their ability to create relatable and authentic content, especially in the music and lifestyle space. Their strong engagement rate shows they know how to connect with their audience. A major strength is their consistent cross-platform presence. An exciting opportunity could be exploring more collaborative content with other Thai creators or brands to reach new audiences. Experimenting with longer-form vlogs on YouTube could also deepen the connection with their existing fans.

Bottom Line

For brands looking to tap into the Thai youth market, URBOYTJ is a fantastic partner. For URBOYTJ, focusing on consistent uploads and strategic collaborations could help reignite growth and further solidify their position as a leading Thai creator.