Lil Pump

Overview

Lil Pump, the name synonymous with high-energy hip-hop and catchy hooks, is a force to be reckoned with in the music world. Primarily dominating YouTube, where he boasts a substantial following, Lil Pump delivers a constant stream of music videos and behind-the-scenes content to his loyal fans. While his global ranking is respectable, sitting around #19,507, and his country ranking is #3,403, his 36.5 million+ followers across platforms show that he holds a significant presence in the digital landscape, especially within the youth demographic.

Performance At A Glance

While Lil Pump's follower count is impressive, his growth is currently experiencing a slight dip. He's experiencing a -0.02% decrease in followers over the last month, but a positive trend over the last 90 days with 1.49% growth. Still, his fans are super engaged with his content, averaging a solid 3.19% engagement rate. His CreatorDB score of 78/100 indicates a strong overall performance, suggesting a solid foundation for continued success.

What They Create

Lil Pump's content is all about the music! He primarily focuses on creating official music videos, with the occasional behind-the-scenes glimpses and short-form content sprinkled across platforms like Instagram and TikTok. One recent example of his work is "Lil Pump, Kris R - TBP (Video Oficial)", which has racked up over 442,000 views. His music videos often feature vibrant visuals, signature trap beats, and his distinctive vocal style. What makes his content stand out is its raw energy and unapologetic attitude, reflecting his unique persona.

Why They're Great & Where They Can Grow

Lil Pump excels at creating catchy, high-energy music that resonates with his core audience. He also knows how to cultivate a strong personal brand, and consistently delivers content that aligns with his established image. He is also showing strong engagement on his recent content, indicating his audience is still highly active. An exciting opportunity for Lil Pump would be to explore collaborations with other artists outside of his usual circle to tap into new audiences. He could also explore more interactive content formats like Q&As or behind-the-scenes livestreams to deepen his connection with fans.

Bottom Line

For brands looking to tap into the Gen Z market with a bit of an edge, Lil Pump could be a valuable partner. For Lil Pump himself, focusing on consistent content releases and exploring innovative content formats could help reignite his growth and solidify his position at the top.