Overview

Luan Santana is a Brazilian superstar, a celebrated singer and songwriter captivating millions with his pop-infused sounds. He's a major force in the Latin music scene, especially in Brazil, and his influence extends far beyond just music. With a massive following of over 56 million, primarily on Instagram, Luan connects with his fans on a personal level, sharing glimpses into his life and career. While ranked #17,875 globally, #1,297 in Brazil, and #1,647 among Portuguese-speaking creators, his real value lies in his deep connection with his audience.

Performance At A Glance

Luan's audience is HUGE! He's steadily growing his fanbase, currently at a rate of 0.24% per month. While the growth rate might seem modest, it translates to a significant number of new fans for someone already at his scale. What's really impressive is how engaged his fans are. With an average engagement rate of 6.47%, they’re really interacting with his content, liking, commenting, and sharing. His CreatorDB score of 94/100 shows he's doing almost everything right! It means he's optimized his content strategy and is effectively reaching and resonating with his audience.

What They Create

Luan dishes out a mix of content across YouTube, Instagram, and TikTok, but Instagram is his kingdom. He shares everything from behind-the-scenes glimpses of his concerts to snippets of his personal life and, of course, lots of music! He uses a mix of posts, reels, YouTube videos, and shorts. Check out one of his recent shorts, "Se tá com dor, eu sou doutor… ✨❤️" (If you're in pain, I'm the doctor...). It’s a catchy, fun clip that racked up over 35,000 views. Or consider his recent clip: "Vcs vão cantar essa comigo no @allianzparque?? 👀 As vendas gerais pro dia 13 de Março já abriram!😍" (Are you going to sing this with me at @allianzparque?? General sales for March 13th are now open!😍). His content stands out because it feels authentic. He's not just a performer; he's sharing his life with his fans.

Why They're Great & Where They Can Grow

Luan is awesome at building community, creating catchy content, and using multiple platforms to connect with his audience. He truly understands how to keep his fans engaged. An exciting opportunity would be diving deeper into longer-form content on YouTube. Imagine a series documenting the making of an album or a behind-the-scenes look at his tour! Another idea would be to do more collaborations with other popular Brazilian creators to tap into new audiences.

Bottom Line

For brands looking to partner with a major Brazilian influencer, Luan Santana is a fantastic choice. He has a loyal fanbase and a proven track record of high engagement. Luan could further boost his reach by exploring more collaborative content or diving deeper into specific content pillars (e.g., focusing more on acoustic sessions, songwriting tips, or more personal vlogs).