EBY FAMILY

Overview

Meet the EBY FAMILY! This Indonesian-speaking family is sharing their life through fun videos and shorts, primarily on YouTube. With over 2.26 million followers, they've built a significant audience that enjoys peeking into their world. While they're currently ranked in the top 99% of creators globally (around #222,034), their potential is definitely sky-high! They're making waves in Indonesia (ranked #1,297) and among Indonesian-speaking creators (#682), showing they have a strong connection with their local audience.

Performance At A Glance

The EBY FAMILY boasts a massive following, which is a great foundation. However, their growth has been relatively stagnant recently, with no growth reported in the last 7, 30, or 90 days. Their fans show a decent level of engagement at an average of 0.62%, but there's room to boost those interactions! Their CreatorDB score is currently 28 out of 100, suggesting there's untapped potential to improve their overall strategy and content quality. While they are doing well, there's opportunity to improve.

What They Create

The EBY FAMILY creates a mix of longer YouTube videos and shorter, snackable YouTube Shorts. While their content is categorized under "Gaming," recent posts suggest a shift towards family-focused vlogs and lifestyle content, occasionally touching on "Current Events." For example, a recent video shows "Mas Airlangga dan Mas Sakti Belajar Surfing!" (Mas Airlangga and Mas Sakti Learning to Surf!), offering a glimpse into their family adventures. Another captures "Ketika Pappie harus menghadapi duo jagoan di rumah! Siap- siap, pertarungan 'Beach Soccer' dimulai!" (When Pappie has to face the two champions at home! Get ready, the "Beach Soccer" battle begins!). The charm lies in their relatable family moments and Indonesian setting.

Why They're Great & Where They Can Grow

The EBY FAMILY excels at capturing authentic family moments and sharing their experiences in a way that resonates with their Indonesian audience. They're also doing a good job of experimenting with different content formats (videos and shorts).

To level up, they could focus on defining a clear content niche and target audience and experiment with more interactive content, like Q&As or challenges. They could also improve their SEO and use more relevant keywords.

Bottom Line

For brands looking to connect with Indonesian families, the EBY FAMILY presents a unique opportunity. For the EBY FAMILY themselves, focusing on consistent uploads and actively engaging with their audience could significantly boost their growth and engagement rates.