Gran | Concursos Públicos

Overview

Gran | Concursos Públicos is your go-to online resource for all things "Concursos Públicos" – Brazil's competitive public service exams. With a massive following of over 6 million across platforms, they're a trusted voice guiding aspiring public servants through the often-intimidating world of test prep. While they're active on YouTube and TikTok, Instagram is their powerhouse platform. Reaching the top 10% of creators in Brazil, Gran is making a real impact on people's lives.

Performance At A Glance

Gran is on a steady climb, growing their follower base by almost 1% each month. Their engaged audience is a testament to the valuable content they provide. Ranking in the top 93% globally, top 90% in Brazil, and top 92% among Portuguese-speaking creators highlights their strong reach. What's even more impressive is their average engagement rate of 3.62% – meaning their fans are super engaged with their content! Their CreatorDB score of 75/100 shows they're doing a great job overall, but there's always room to level up!

What They Create

Gran delivers educational content focused on helping students ace their public service exams. They create a mix of videos, YouTube Shorts, Instagram posts, and TikTok videos, covering everything from study tips to specific exam prep. A recent standout is the short, "Estude em silêncio e avance" (Study in silence and advance), which resonated strongly with over 5,000 views and a high engagement rate, proving that simple, relatable advice hits home. Their content stands out because it's practical, relevant, and presented in an accessible way that demystifies the exam process.

Why They're Great & Where They Can Grow

Gran excels at providing valuable educational content, fostering a highly engaged community, and consistently delivering relevant information. One exciting opportunity would be to explore more interactive content formats, like live Q&A sessions or collaborative study streams. Another area to consider is leveraging the power of micro-influencers within the "Concursos Públicos" space to expand their reach and build even more trust.

Bottom Line

For brands looking to connect with ambitious students and professionals in Brazil, Gran | Concursos Públicos is an ideal partner. For Gran themselves, focusing on even more interactive content and targeted collaborations could unlock even greater growth and solidify their position as the leading voice in "Concursos Públicos" prep.