DM - Desi Melodies

Overview

DM - Desi Melodies is a powerhouse in the Hindi music scene, capturing hearts worldwide with their vibrant Bollywood sounds. Think catchy tunes, stunning visuals, and the magic of Indian cinema all rolled into one! Primarily on YouTube, Desi Melodies has cultivated a massive following of over 21.7 million fans, ranking them in the top 7% of creators globally and within the top 7% in India, proving their music resonates deeply with audiences both at home and abroad.

Performance At A Glance

Desi Melodies boasts a huge audience, but their growth has been a bit slow lately, clocking in at just 0.01% over the last month. While their global and country rankings are solid (top 7% in both!), there's room to climb even higher. The good news is that their fans are super engaged with their content, boasting an average engagement rate of 2.67%. Their CreatorDB score of 70/100 shows they're doing a lot right, but there's always potential to fine-tune their strategy and boost that score!

What They Create

Desi Melodies is all about music! They primarily create music videos, official music, and lyric videos, especially focusing on Bollywood tracks. They're active on YouTube, Instagram, and TikTok, experimenting with different formats to reach their audience. For example, their recent YouTube Shorts, often featuring snippets from their songs like "#jeenailagda," are doing pretty well. One short, "Koi Sher Sunaade Ve Jee Nai Lagda Mera," racked up almost 47,000 views, showcasing the power of short-form content to drive engagement. What makes their content stand out is the high production quality and focus on popular Bollywood themes.

Why They're Great & Where They Can Grow

Desi Melodies really shines when it comes to creating high-quality music content, consistently delivering on the Bollywood sound their audience loves. Their strong engagement rate shows they know how to connect with fans. However, there's an opportunity to experiment with collaborations with other popular Indian influencers or explore behind-the-scenes content to deepen the connection with their audience.

Bottom Line

For brands looking to tap into the massive Indian music market, Desi Melodies is a fantastic partner. For Desi Melodies themselves, focusing on consistent short-form content and exploring collaborations could unlock even greater growth potential.